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Advertising
McDonald’s solidifies mobile reign with new app, rich media advertising campaign
By Rimma Kats

McDonald’s is using a new mobile application and rich media advertising to get the word out about its Fish McBites products.

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Advertising
Budweiser ramps up social efforts for Black Crown product with mobile
By Rimma Kats

Anheuser-Busch's Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forr

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Content
Gillette banks on mobile to spur consumer engagement
By Lauren Johnson

Procter & Gamble’s Gillette recently used QR codes and social media as part of a bigger campaign to encourage consumers to take a poll.

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Commerce
Visa aims to accelerate mobile payments adoption with new Ready Partner Program - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Visa aims to accelerate mobile payments adoption with new Ready Partner Program; 63pc of consumers used more than one device to holiday shop: study.

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Research
Samsung Galaxy S impressions grow 182pc year-over-year: report
By Lauren Johnson

All versions of Samsung’s Galaxy S smartphone saw a major boost in mobile advertising impressions from 2012, according to a new study from Millennial Media.

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Advertising
Gucci, Tom Ford enhance Vanity Fair ads with mobile content - Luxury Daily
By Staff reports

Luxury Daily today - Gucci, Tom Ford enhance Vanity Fair ads with mobile content; Is more TV marketing on the horizon for fashion marketers?

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Columns
Do not strand your sales force – mobilize them

By Sam Gaddis

It is sink or swim in the world of mobile sales, and one misguided strategic decision can leave an organization gasping for air.

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