Today's headlines

McDonald’s is using a new mobile application and rich media advertising to get the word out about its Fish McBites products.

Anheuser-Busch's Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

Procter & Gamble’s Gillette recently used QR codes and social media as part of a bigger campaign to encourage consumers to take a poll.

Mobile Commerce Daily today - Visa aims to accelerate mobile payments adoption with new Ready Partner Program; 63pc of consumers used more than one device to holiday shop: study.

All versions of Samsung’s Galaxy S smartphone saw a major boost in mobile advertising impressions from 2012, according to a new study from Millennial Media.

Luxury Daily today - Gucci, Tom Ford enhance Vanity Fair ads with mobile content; Is more TV marketing on the horizon for fashion marketers?

By Sam Gaddis

It is sink or swim in the world of mobile sales, and one misguided strategic decision can leave an organization gasping for air.