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Email
Email marketers adopt responsive design to drive mobile results
By Chantal Tode

With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.

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Messaging
Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign
By Rimma Kats

Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forr

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Research
More than 30K unique SMS spam pitches sent to mobile devices per month: report
By Chantal Tode

On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.

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Commerce
MasterCard builds omnichannel payments platform with mobile at the core - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - MasterCard builds omnichannel payments platform with mobile at the core; Seamless exec: On weekends, more than 50pc of orders are placed via mobile.

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Messaging
Coors Light rides on SMS for sweepstakes engagement
By Lauren Johnson

Coors Light has teamed up with sporting goods brand K2 Sports on a campaign that aims to get consumers excited about a new line of skis and snowboards via SMS.

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Advertising
Tiffany triggers app downloads, site purchases via mobile banner ad - Luxury Daily
By Staff reports

Luxury Daily today - Tiffany triggers app downloads, site purchases via mobile banner ad; Hermès boosts spring sporting campaign via interactive microsite.

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Columns
Inviting opinion pieces on mobile marketing
By Mickey Alam Khan

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

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