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Advertising
Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers
By Chantal Tode

Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods.

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Content
Coca-Cola activates CIAA sponsorship via mobile concierge app
By Chantal Tode

Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Strategy
Tommy Hilfiger exec: Consumers touch retailers at different touch points
By Lauren Johnson

PALM DESERT, CA – A Tommy Hilfiger executive at eTail West said that with the proliferation of new devices and technology, retailers that have been hesitant to embrace online have another chance with mobile to combine the in-store and online experiences to get a better understanding of shoppers.

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Content
L’Oréal Paris taps responsive design to create more personalized mobile experience
By Rimma Kats

L’Oréal Paris has relaunched its beauty site to be responsively designed across all devices, letting users experience a more personalized and uniformed way to browse content, whether through smartphones, tablets or PCs.

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Commerce
Retailers focus on flash sales as mobile changes how consumers shop - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Retailers focus on flash sales as mobile changes how consumers shop; Shiseido Americas Corp. exec: Responsive design site increased smartphone conversions 54pc.

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Content
Responsive design, crosschannel conversions key to 2013 mobile retail success
By Lauren Johnson

PALM DESERT, CA – Developing end-to-end mobile strategies that tap into the different intents that consumers have on multiple devices is a big focus for retailers this year, according to experts at eTail West.

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Advertising
Belstaff beefs up mobile strategy via optimized commerce - Luxury Daily
By Staff reports

Luxury Daily today - Belstaff beefs up mobile strategy via optimized commerce; Rolls-Royce suggests power in digital marketing with final Wraith hype.

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Columns
Five trends to monitor at Mobile World Congress 2013

By Martin Lange

BARCELONA, Spain – With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, Mobile World Congress can be an overwhelming experience. On this week, the conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education.

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Columns
Making sense of mobile commerce between NFC, GPS and bar codes

By David Wachs

One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.

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