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Research
59pc of users as comfortable with mobile advertising as with TV, online ads: study
By Chantal Tode

Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi.

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Strategy
Technology only an enabler to disrupting digital marketing: Hybris exec
By Lauren Johnson

PALM DESERT, CA – A Hybris executive at eTail West said that technology is only an enabler when it comes to connecting with consumers. The real challenge is digging into experiences.

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Commerce
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Content
Heineken targets soccer fans with location-based mobile app
By Chantal Tode

Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

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Content
Sole Society picks Facebook feed content to incorporate mobile into social
By Lauren Johnson

PALM DESERT, CA – A Sole Society executive at eTail West said that mobile is impacting the type of Facebook content that the company is buying, engaging with and producing for.

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Commerce
Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Office Depot exec: Mobile is about task-completion rate, not conversion; Tim Hortons updates mobile app to simplify the coffee run.

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Gaming
Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement
By Rimma Kats

Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.

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Advertising
Gucci ups mobile conversion 70pc via optimized site - Luxury Daily
By Staff reports

Luxury Daily today - Gucci ups mobile conversion 70pc via optimized site; Do Saks' woes signal luxury retail shift?

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Columns
Tracking mobile offers from eyeball to purchase

By Greg McAllister

A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer's site on their mobile device while shopping in a retail store.

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