Today's headlines

By Giselle Abramovich

Search giant Google Inc. is leading the mobile bandwagon as the preferred brand for browser-based searches.

By Dan Butcher

Callers to New York City's 911 emergency hotline are now able to assist in crime fighting using their mobile phones.

By Dan Butcher

Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.

By Giselle Abramovich

Mobile ad network Quattro Wireless, its U.S. publishers and the Mobile Giving Foundation are doing a mobile campaign to encourage consumers to donate in support of charity.

By Dan Butcher

Media giant NBC Universal will add Greystripe's entire catalogue of ad-supported mobile games to NBCU's mobile Web properties.

By Dan Butcher

McGraw-Hill Professional, a provider of information resources for the scientific and medical communities, has gone mobile with its Zollinger's Atlas of Surgical Operations.

By Giselle Abramovich

College sports network Big Ten Network and Txtstation have teamed up for a real-time text-messaging promotion for the 2008-2009 academic year.

By Dan Butcher

GoTV Networks Inc. has announced initial strategic mobile advertising partnerships with Millennial Media, Digital Sidebar and Ad Infuse to make its subscription-based content ad-supported.

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.