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Today's headlines


Legal/privacy
U.S. Senator questions carriers' rising SMS rates

 

By Giselle Abramovich

Why have the four largest wireless service providers - Verizon Wireless, AT&T, Sprint and T-Mobile - simultaneously raised their text-messaging rates?

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Gaming
Visa uses mobile to educate teens on financial planning

 

By Dan Butcher

Visa Inc. and Illinois Treasurer Alexi Giannoulias have launched a multichannel effort that includes mobile to improve the money management skills of high school students.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Search
Google launches Street View, walking directions for mobile

 

By Giselle Abramovich

Google is launching a new version of Google Maps for mobile with the same street-level imagery that is available on desktop.

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Carrier networks
NYC taxis to adopt wireless payment system

 

By Dan Butcher

Sprint Mobile Broadband and Sprint Data Link are ensuring secure credit card transactions in NYC taxis.

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Advertising
Bango takes gold for office Olympics

 

By Mickey Alam Khan

Happy hour is fine, but what else can mobile marketers do to engage their employees and keep them happy? How about the Bango Olympics?

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Research
Landline cord-cutting to benefit mobile marketing: Study

 

By Giselle Abramovich

More than 20 million United States homes rely solely on mobile phones instead of landlines, according to new research by market researcher Nielsen Mobile.

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Carrier networks
AT&T introduces Southeastern Conference football mobile portal

 

By Dan Butcher

AT&T has announced that it is offering fans of the Southeastern Conference an exclusive mobile destination—SEC Mobile—for SEC news, games, trivia and contests.

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Columns
Agency tips on planning a mobile marketing strategy

 

By Tammy Casserly

As smart companies such as Procter & Gamble, Bank of America, Apple, Microsoft and Google move ad dollars to where the consumers are, it's clear that mobile marketing has hit a tipping point.

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Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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