Today's headlines

By Mickey Alam Khan

Soft drinks giant Coca-Cola Great Britain on Monday will debut a new mobile portal designed to appeal to a new generation of Diet Coke drinkers.

By Giselle Abramovich

Hawaiian Airlines ran a mobile sweepstakes that awarded winners with a vacation. Three-quarters of entrants used mobile rather than email to enter.

By Giselle Abramovich

ChaCha, the human-powered mobile answers service, claims it has captured 7 percent of the mobile text-to-search market with a quarterly growth rate of more than 800 percent.

By Dan Butcher

CallWave Inc., a provider of mobile and Web-based unified communications services, has introduced Fuze, a new collaboration and conferencing service.

By Dan Butcher

Mobile marketing company HipCricket has partnered with Enticent, tthe maker of the StickyFish points-based loyalty program for media companies such as radio stations.

By Dan Butcher

PhoneEvents.com has debuted the first mobile ticketing service that can be accessed on any Web-enabled phone, including handsets with stripped-down mini-browsers or limited Internet usage plans.

By Giselle Abramovich

British mobile network operator O2 is launching voice short codes Oct. 1.

By Vivian Lee

Mobile social media is an important medium for social networking on-the-go. In the context of peer-to-peer communication, mobile social media is efficient and provides immediate gratification.

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.