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Today's headlines


Advertising
Best Buy, Becks Beer launch mobile campaigns for iPhone

 

By Giselle Abramovich

Best Buy and Becks Beer will be running branding-purposed mobile campaigns within Pandora's newly launched iPhone application.

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Content
AP Mobile News Network gets 16M page views in first month

 

By Dan Butcher

The Associated Press' Mobile News Network received more than 16 million page views for the month of August, with 948 news organizations signed up to provide content.

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Software and technology
Lufthansa offers mobile boarding card on nearly 400 routes

 

By Dan Butcher

Due to the high level of usage, Lufthansa has pushed forward the expansion of the mobile boarding card service to cover nearly 400 routes.

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Carrier networks
GSMA pushes for renewable energy for mobile networks

 

By Dan Butcher

The Global System for Mobile communications Association has launched the Green Power for Mobile program.

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Social networks
Verizon, Nokia run mobile campaign promoting Dark Knight handset

 

By Giselle Abramovich

Mobile social network Limbo concluded a series of interactive games this month in support of Verizon Wireless and Nokia's sponsorship of the summer Batman blockbuster, “The Dark Knight.”

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Search
200-plus brands join Navteq Direct Access

 

By Dan Butcher

Navteq announced that more than 200 brands, including banks, coffee shops, fuel stations, grocery stores, hotels, pharmacies and restaurants, now participate in Navteq Direct Access.

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Editorials
What the Wall Street meltdown means for mobile marketing

 

By Mickey Alam Khan

Who knows what surprises this week holds, but last week's events are set to reshape not only Wall Street but marketing spending - at least in the short term. Mobile marketing may be a beneficiary.

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Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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