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mobilize your marketing with common short codes



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Today's headlines


Advertising
Ford launches mobile campaign on CNBC

 

By Dan Butcher

Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will power the mobile display ads.

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Messaging
Air2Web powering mobile efforts at Advertising Week 2008

 

By Dan Butcher

Air2Web is the official mobile marketing provider for Advertising Week, taking place in New York Sept. 22-26.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Content
Merriam-Webster's Collegiate Dictionary goes mobile

 

By Dan Butcher

Merriam-Webster's Collegiate Dictionary, Eleventh Edition, has launched an application optimized for Apple's iPhone and iPod touch.

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Messaging
CellTrust SecureSMS available on Google Android

 

By Giselle Abramovich

CellTrust, provider of secure mobile messaging and applications, is making its SecureSMS Micro Client technology available on the Google Android mobile platform.

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Manufacturers
Nokia runs global developer contest

 

By Dan Butcher

Forum Nokia has announced "Calling All Innovators," a global contest for developers to create mobile applications that will help to better society.

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Advertising
Impact Mobile helps print advertisers mobilize ads

 

By Giselle Abramovich

Universal Press Syndicate is providing its newspaper clients with a “push” service that will make their print ads more interactive.

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Banking and payments
In five years there will be more NFC-enabled handsets: Smart Card Alliance exec

 

By Giselle Abramovich

The Smart Card Alliance's Contactless Payments Council will expand its focus to include Near Field Communications and mobile payments.

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Columns
Mobile issues to tackle in tough economic clime

 

By Dilip Dand

Avid readers of this publication have read numerous stories on mobile campaigns almost daily. As recent Nielsen data showed, there are 40 million mobile Internet users nationwide and growing.

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Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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