Today's headlines

By Giselle Abramovich

Brands' curiosity in experimenting with mobile is outweighing any pressure on advertising budgets caused by the current economical recession.

By Giselle Abramovich

Guinness, an Irish beer brewer, ran a mobile campaign via the Vodofone Live platform to raise brand awareness.

By Giselle Abramovich

Paramount Pictures has launched a mobile advertising and promotional campaign surrounding the theatrical release of the studio's highly-anticipated film, “Eagle Eye.”

By Dan Butcher

Mothers make a large percentage of family purchasing decisions, and they represent a vital demographic for mobile marketers.

By Dan Butcher

After much anticipation from the mobile industry, T-Mobile has officially announced that it will release the first Google Android-powered handset on Oct. 22.

By Dan Butcher

Marvel Apps LLC has released the first iPhone application for in-season fantasy football news and advice, called Fantasy Football '08 by Fandora's Box.

By Giselle Abramovich

After launching just one week ago, The Hockey News for BlackBerry has already surpassed more than 4,000 downloads.

By Nic Covey

As financial markets shift and individuals feel any economic tightening in their own lives, it's unlikely that mobile would be seen as a disposable element of their lives.

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.