Today's headlines

By Giselle Abramovich

RadioShack ran full-screen ads within Greystripe mobile games to increase awareness of and purchase consideration for the consumer electronics retail chain.

By Dan Butcher

Fans attending the NFL's New York Giants games are being encouraged to join the team in supporting PSE&G Children's Specialized Hospital by donating via SMS.

By Dan Butcher

Jiffy Lube and several Portland-area companies are taking part in a pilot program that provides free content and discounts exclusively to Cricket Communications' subscribers.

By Dan Butcher

Mobile marketing company Air2Web has launched Contact Capture, the most recent addition to its Mobile Marketing Solution Series.

By Giselle Abramovich

Sprint subscribers can access their bank accounts and send payments via PayPal to friends and family with the carrier's MyMoneyManager application.

By Giselle Abramovich

ShoZu Inc. announced that AdobePhotoshop.com members can use its mobile social media service to quickly and easily upload photos from more than 350 different handsets to their accounts.

By Len Shneyder

Hollywood has a longstanding tradition of celebrity philanthropy. A new campaign and foundation, launched Sept. 15, is tapping the latest mobile technology for nonprofit giving.

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.