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mobilize your marketing with common short codes



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Today's headlines


Content
Foot Locker, Phat Farm launch mobile campaign

 

By Dan Butcher

Footlocker Inc.'s Footaction and Phat Farm have partnered for a mobile campaign meant to drive awareness.

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Legal/privacy
Timberland settles SMS lawsuit with $7M

 

By Giselle Abramovich

Footwear, apparel and accessories brand Timberland has agreed to pay $7 million to settle a text message-related class-action lawsuit in the United States.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Search
Eyeblaster helps brands, agencies track consumer behavior

 

By Dan Butcher

Eyeblaster announced Channel Connect for Search for brands and ad agencies to track consumer behavior.

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Content
Global Mobile Film Festival to debut at Mobile World Congress

 

By Dan Butcher

The Global System for Mobile Communications Association and Mofilm have announced the first-ever Global Mobile Film Festival.

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Carrier networks
Britain's 3 to offer subscribers free apps

 

By Giselle Abramovich

British mobile carrier 3 has teamed with GetJar to offer its subscribers a huge library of free applications, in an effort to boost data revenues.

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Research
Mobile can help in-store experiences meet consumer expectations: Study

 

By Giselle Abramovich

Payments made via emerging methods such as radio frequency identification (RFID) and SMS are expected to grow to $400 billion by 2010.

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Advertising
Mobile Excellent Awards announces finalists for 2008

 

By Giselle Abramovich

The Mobile Excellence Awards has announced finalists for 2008 in 13 categories. Here is a roundup of finalists.

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Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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