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mobilize your marketing with common short codes



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Today's headlines


Advertising
National Guard uses mobile to recruit soldiers

 

By Giselle Abramovich

The National Guard launched a mobile marketing campaign called "Warrior."

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Ad networks
Hachette Filipacchi consolidates U.S. mobile business for select titles

 

By Mickey Alam Khan

Hachette Filipacchi Media U.S. has consolidated its mobile duties for six titles including Elle and Car and Driver with Quattro Wireless, a leading mobile publisher and ad network.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Content
MLB's Tickets.com, Thumbplay partner on mobile content

 

By Dan Butcher

MLB's Tickets.com has teamed up with mobile entertainment provider Thumbplay Inc. to offer music, videos, games and other content.

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Manufacturers
Nokia tweaks mobile services offering, strategy

 

By Dan Butcher

With its sights fixed on consumer mobile Internet services and toward changing industry trends, Nokia has announced the renewal of its mobile business strategy.

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Social networks
Limbo expands to 200 international markets

 

By Giselle Abramovich

Just weeks after mobile social networks Twitter and 3Jam pulled away from international availability, Limbo has expanded into the foreign realm.

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Content
AccuWeather to expand mobile content offering

 

By Giselle Abramovich

AccuWeather.com has announced plans to revamp its mobile site.

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Banking and payments
Firethorn, Fifth Third Bank partner on mobile commerce

 

By Dan Butcher

Mobile commerce enabler Firethorn Holdings LLC has entered into an agreement with Fifth Third Processing Solutions to bring mobile banking services to its 2,880 financial institutions.

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Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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