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Today's headlines


Advertising
Will mobile help Democrats tip the election?

 

By Mickey Alam Khan

It is puzzling that the Republicans haven't embraced mobile as thoroughly as the Democrats have in what is likely to be the most historic presidential election in a generation.

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Advertising
Ford Motor Co. runs mobile campaign in Yahoo Go

 

By Giselle Abramovich

Ford Motor Co. has rolled out a campaign to promote its Ford Flex and mobile is an aspect of the promotion.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Content
Sporting goods brand Vans uses mobile for branding

 

By Giselle Abramovich

Sporting goods retailer Vans has rolled out some mobile initiatives to help drive brand affinity.

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Software and technology
Location Based Technologies debuts PocketFinder

 

By Dan Butcher

Location Based Technologies has launched the PocketFinder service for Google Android-based smartphones worldwide.

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Software and technology
Rapid Mobile Media launches ThinkPhone for mobile services

 

By Dan Butcher

Rapid Mobile Media Ltd, a provider of mobile applications and service delivery software platforms, has launched its ThinkPhone family of products to help clients go mobile.

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Manufacturers
Firefly Mobile's flyPhone, glowPhone target kids

 

By Dan Butcher

Firefly Mobile has become the first pay-as-you-go service provider to design mobile phones specifically for kids.

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Columns
Keeping the mobile site competitive

 

By Nisheeth Mohan

I recently talked about the changes that mobile devices have fomented in the way people access content online. Let's now look at ways to make sure that your site stays competitive.

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Advertising
Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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