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Content
How Starbucks is pouring inspirational, non-commerce content into its app
By Alex Samuely

Starbucks is the latest marketer putting corporate social responsibility at the forefront of its mobile efforts, this time by unveiling a content series featuring Americans engaging in compassionate acts, showcasing the importance of including humanity-driven storytelling within mobile applications.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani and Forrester Research.

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Social networks
Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos
By Rakin Azfar

Gilt is kicking off the fall season with a foray into broad digital spaces, forging a multichannel campaign featuring mobile-optimized video, a diverse array of campaign images, sponsored content and a pop-up exhibit in New York.

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Social networks
Whistle Sports laces up NFL partnership for cross-media social content
By Danny Parisi

Whistle Sports is partnering with the National Football League to create branded NFL-themed content on social media, bringing the football league’s wide appeal to social users around the country.

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Content
Mobile Minutes: Twitter's potential sale; Facebook's inflated video metrics; Apple's Echo alternative; Galaxy S8 rumors
By Staff reports

Today in mobile marketing - Twitter surges on report it's said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung's risky decision.

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Commerce
Overall holiday ecommerce sales slow to 11pc, but mobile commerce grows: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Overall holiday ecommerce sales slow to 11pc, but mobile commerce grows: report; Cinnabon sprinkles mobile coupons, film partnership into latest social sweepstakes.

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Advertising
Luxury online purchase experience only reaching half of potential - Luxury Daily
By Staff reports

Luxury Daily today - Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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Columns
Social media will never overtake PR

By Vanessa Horwell

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Columns
Driving the customer-engagement flywheel with mobile

By Peter McLachlan

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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