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Music
Personalized mobile services yield highest user engagement: Pandora exec
By Alex Samuely

NEW YORK – A Pandora executive at the MMA SM2 Innovation Summit 2016 revealed that the music streaming platform’s most personalized service is its most popular one, indicating that customized business models are most likely to grab a consumer’s attention, and later, business.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani and Forrester Research.

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Video
For mobile video, the shorter the better, says InMobi exec
By Danny Parisi

An executive from inMobi at the MMA SM2 Innovation Summit 2016 discussed the rise of mobile video and provided strategies brands can use to make the most of the format’s surge in popularity.

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Media
AOL exec: Efficient use of data is critical for mobile success
By Alex Samuely

NEW YORK – An AOL executive at the MMA SM2 Innovation Summit 2016 highlighted three key areas for corporate success in mobile – having mobile-enabled brands and services, effectively dealing with massive amounts of data and partnering with other properties that can offer points of differentiation.

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Content
Mobile Minutes: Snapchat's sunglasses; Google's voting doodle; Square's new reader; Uber gift cards

Today in mobile marketing - Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to 'tap and pay' criticism with a new system for small business; Uber launches gift cards ahead of the holiday season.

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Commerce
Chatbots, beacons are next steps in mcommerce: Home Depot exec - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Chatbots, beacons are next steps in mcommerce: Home Depot exec; Allstate revamps mobile apps to provide more value to users.

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Advertising
The bar has been raised for digital experiences: Webby exec - Luxury Daily
By Staff reports

Luxury Daily today - The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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Columns
How a mobile-first attitude generates quality leads

By Anthony Nicalo

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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