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Software and technology
Johnnie Walkerís multichannel mentorship program taps Amazon Alexa, chatbot activations
By Alex Samuely

Scotch whisky marketer Johnnie Walkerís new digital mentorship program employs an on-the-go educational spin, enabling consumers to learn about the brandís history via an Amazon Alexa skill and receive cocktail recommendations from a Facebook Messenger bot.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkiní Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani and Forrester Research.

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Social networks
Burger King unpacks auto-translatable Facebook ads for World Literacy Month
By Rakin Azfar

The Burger King McLamore Foundation has unveiled a new awareness campaign that universalizes the experience of illiteracy through the use of illegible packaging, auto-translatable Facebook ads and a mobile-optimized video.

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Social networks
Sephora promotes nationwide social impact initiative through mobile channels
By Rakin Azfar

Beauty retailer Sephora will soon expand its complimentary Classes for Confidence program to more than 85 of its stores nationwide, partnering with various nonprofits to spread a message of attainable workplace beauty and confidence.

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Content
Mobile Minutes: BlackBerry quits smartphones; YouTube Go app; Samsung Pay's coupons; Meerkat's new venture

Today in mobile marketing - BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay's first birthday; Meerkat lives on as live group video chat app Houseparty.

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Commerce
Uber partners with Sears-owned Shop Your Way, offering riders rewards credit - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Uber partners with Sears-owned Shop Your Way, offering riders rewards credit; Skechers supplements in-store experience with Instagram-integrated commerce app.

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Advertising
Sentient Jet rolls out booking app behind its most successful summer - Luxury Daily
By Staff reports

Luxury Daily today - Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelierís women for role model discussion on Instagram.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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