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Today's headlines

Sephora adds a customizable twist to new emoji keyboard
By Danny Parisi

Sephora is offering a new emoji keyboard that lets users create emojis in their likeness based on their Color IQ number, showcasing how retailers can add a dose of customization to their mobile messaging strategies.

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Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Social networks
Creme of Nature incites self-empowerment via personalized selfie generator
By Rakin Azfar

Hair care brand Creme of Nature’s latest social media campaign aims to celebrate women of color with a personalized selfie generator, cash prizes, mobile-optimized videos and influencer collaborations.

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Tamara Mellon makes comeback with bold revamp campaign
By Brielle Jaekel

Footwear label Tamara Mellon is finally reappearing on the scene with a major brand relaunch to initiate its comeback following bankruptcy.

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Mobile Minutes: Yahoo email scanning; Shopify and Messenger; Amazon's social data; Facebook's Secret Conversations

Today in mobile marketing - Yahoo email scanning prompts European ire; Shopify lets merchants sell items through Facebook Messenger; Bullishness on Amazon is surging: Social media data; Facebook finally rolls out end-to-end encryption for Messenger called Secret Conversations.

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Kohl’s debuts branded mobile payment option with in-store research mode - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Kohl’s debuts branded mobile payment option with in-store research mode; Hudson Jeans helps customers find the perfect fit via mobile-optimized quiz.

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Bentley drivers no longer need to stop for gas - Luxury Daily
By Staff reports

Luxury Daily today - Bentley drivers no longer need to stop for gas; Dior, Tesla break into top 100 brand rankings for first time.

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5 other ways Pokémon Go can make money

By Mike Gamaroff

It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.

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