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Messaging
Sephora adds a customizable twist to new emoji keyboard
By Danny Parisi

Sephora is offering a new emoji keyboard that lets users create emojis in their likeness based on their Color IQ number, showcasing how retailers can add a dose of customization to their mobile messaging strategies.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Social networks
Creme of Nature incites self-empowerment via personalized selfie generator
By Rakin Azfar

Hair care brand Creme of Nature’s latest social media campaign aims to celebrate women of color with a personalized selfie generator, cash prizes, mobile-optimized videos and influencer collaborations.

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Strategy
Tamara Mellon makes comeback with bold revamp campaign
By Brielle Jaekel

Footwear label Tamara Mellon is finally reappearing on the scene with a major brand relaunch to initiate its comeback following bankruptcy.

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Content
Mobile Minutes: Yahoo email scanning; Shopify and Messenger; Amazon's social data; Facebook's Secret Conversations

Today in mobile marketing - Yahoo email scanning prompts European ire; Shopify lets merchants sell items through Facebook Messenger; Bullishness on Amazon is surging: Social media data; Facebook finally rolls out end-to-end encryption for Messenger called Secret Conversations.

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Commerce
Kohl’s debuts branded mobile payment option with in-store research mode - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Kohl’s debuts branded mobile payment option with in-store research mode; Hudson Jeans helps customers find the perfect fit via mobile-optimized quiz.

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Advertising
Bentley drivers no longer need to stop for gas - Luxury Daily
By Staff reports

Luxury Daily today - Bentley drivers no longer need to stop for gas; Dior, Tesla break into top 100 brand rankings for first time.

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Columns
5 other ways Pokémon Go can make money

By Mike Gamaroff

It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.

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