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Strategy
Samsung's mistakes could also put marketers at a disadvantage
By Brielle Jaekel

Samsung and its marketers may see serious repercussions from mishandling its faulty Galaxy Note 7 explosion issue, after the manufacturer waited too long to recall.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Social networks
Blundstone's promise for trip of a lifetime builds network of influencers
By Rakin Azfar

Footwear company Blundstone is tapping into the social influencer market with its latest Instagram campaign, while simultaneously building a network of communication through them.

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Research
Increasing ad costs reveal marketers’ growing interest in Android: report
By Rakin Azfar

Cost per thousand impressions for ads on the Android platform are showing steady growth year over year before booming 112 percent this past year, indicative of growing interest in the platform, according to a new report from Fiksu DSP.

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Social networks
IHOP introduces photo contest, but its 360-degree video lacks luster
By Rakin Azfar

IHOP Restaurants is offering customers who win its new socially-driven photo contest a year’s worth of breakfast in support of its new Eat Up Every Moment campaign.

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Content
Mobile Minutes: Google Assistant hits roadblock; Free Sprint service; FCC slams Comcast; Samsung's troubles
By Staff reports

Today in mobile marketing – Google’s plan to spread its AI Assistant hits Samsung roadblock; Sprint to offer 1 million students free mobile devices; FCC hits Comcast with record cable company fine over billing practices; Samsung's snafu is Google's golden opportunity.

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Commerce
Women 86pc more likely to make a purchase through a mobile app: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Women 86pc more likely to make a purchase through a mobile app: report; Dallas Mavericks game day app plays with innovative in-stadium features.

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Advertising
FCC broadband privacy proposal draws dissent from marketing trade groups - Luxury Daily
By Staff reports

Luxury Daily today - FCC broadband privacy proposal draws dissent from marketing trade groups; Louis Vuitton gets inside models’ heads in profile film.

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Columns
How to optimize your monthly retargeting budget

By Daniel Surmacz

Establishing a proper retargeting plan – whether you are on a strict closed budget or an open monthly spend – for advertising activities via real-time bidding is key.

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