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Media
Playboy's new mobile edition: Too little, too late?
By Danny Parisi

Playboy is debuting a digital, mobile version of its magazine for the first time, now free of nudity and focused on the writing, in hopes to make the comeback it has been so longing for.

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Strategy
Pandora revamps in hopes to gain traction on Spotify, Apple Music
By Brielle Jaekel

Mobile Pandora users are getting the first look at its brand redesign to help modernize its image, supported by a highly targeted digital campaign following its new features rollout.

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Video
Time, Inc. to stream Mt. Everest documentary in VR through mobile app
By Danny Parisi

Time, Inc. is making waves in the virtual reality world with the first-ever VR series chronicling a climb from the bottom of Mount Everest to the top, all of it streamed through the company’s LIFE VR mobile application.

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Advertising
Foot Locker and Finish Line: Shoe retailers go toe-to-toe with divergent content playbooks
By Rakin Azfar

Athletics retailers Foot Locker and Finish Line are running concurrent campaigns, both leveraging mobile-optimized video while pulling from different sources to find content.

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Content
Mobile Minutes: Snapchat's IPO; YouTube debate views; Amazon Music; Vera Bradley hacked

Today in mobile marketing – Snapchat said to pick Morgan Stanley, Goldman Sachs to lead IPO; YouTube records 124M views for second presidential debate, Amazon's full on-demand streaming music service launches today; Vera Bradley says payment system hacked, delaying website upgrade.

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Commerce
Sears gives reward points to customers who buy things before they go on sale - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Sears gives reward points to customers who buy things before they go on sale; Could Ticketmaster’s extension with University of Florida herald the future of online ticketing?

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Advertising
Ritz Paris streamlines customer service to ensure positive reopening - Luxury Daily
By Staff reports

Luxury Daily today - Ritz Paris streamlines customer service to ensure positive reopening; Dior scripts a renewal of femininity in new J’adore film.

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Columns
Tips for app store optimization

By Dave Bell

The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.

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