Top mobile marketing stories of 2007

By Mickey Alam Khan

German automaker BMW was a pioneer in using short Internet movies to pique interest in its cars. Now it has integrated mobile marketing with traditional media - out-of-home airport signage - as it seeks more U.S. business.

By Mickey Alam Khan

BOSTON - Larry Weber knew he was about to create enemies among the technologists in the room, but that didn't stop him from speaking his mind at the Mobile Internet World conference.

By Mickey Alam Khan

BOSTON - Thirty-two mobile phones are sold worldwide every second. In contrast, four babies are born around the globe every second. Vodafone's Alexandre Froment-Curtil was making a point at Mobile Internet World.

By Mickey Alam Khan

Email services firm Return Path's Sender Score unit recently launched an upgraded version of its Campaign Preview tool, which is part of its Sender Score Monitor suite and includes for the first time mobile rendering.

By Bob Gold

Sometimes I just sit back and watch people - at work, when traveling, even my teenage kids. I am amazed how people engage between their PCs, mobile devices, GPS systems and MP3 players.

By Lauren Mooney

Retailers nationwide are beginning to make adjustments as the growth of new online shoppers slows down, moving the focus from customer acquisition to retention.

By Giselle Abramovich

NEW YORK - As mobile marketing moves into the mainstream, marketers need to look for ways to engage, entertain and extend their reach with the consumer, an audience of interactive marketers was told at ad:tech New York.

By Reva McEachern

It used to be the case in the enterprise market that companies were buying high-priced smartphones for their employees. Not so much any more.

By Lauren Mooney

WASHINGTON - The overall tone of a panel yesterday on mobile marketing stressed care with the emerging medium over issues such as permission, legislation and multichannel integration.

By Mickey Alam Khan

Txts r up. New research for third quarter versus second shows that there was a 22 percent increase in the number of consumers who received SMS text ads in the United States.

By Reva McEachern

NEW YORK - Experts at ad:tech New York agreed that conversational marketing is the key to success in the mobile channel with the rise of social networking revolutionizing the culture of marketing.

By Lauren Mooney

New research from TowerGroup shows that mobile banking is finally developing into a force that can't be discounted.

By Reva McEachern

LOS ANGELES - Ad sales representatives, like marketers, are creatures of habit. Used to selling what works, internal education is necessary for brands to get clients on board with mobile advertising.

By Lauren Mooney

Already the national leader in online banking, Bank of America has now attracted a record 500,000 active mobile customers only six months after introducing a mobile banking service to consumers nationwide.

By Reva McEachern

Capcom Interactive Inc. and Fox Mobile Entertainment's mobile version of “Are You Smarter Than a 5th Grader” may have set a precedent for translating a popular TV series into a highly sought mobile game.