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Cash in with Bango



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Today's headlines


Advertising
Denny's uses mobile to out other breakfasts by name: Fake!

 

By Giselle Abramovich

Fast-food franchise Denny's is challenging rivals in a campaign to strengthen the company's “real” breakfast dominance by boldly busting the so-called “fake” breakfast.

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Manufacturers
Helio on course, reassures executive

 

By Reva McEachern

Helio uses multimedia content and hip devices to appeal to young consumers. But can the mobile virtual network operator suffering recent bad press make up market share on data use alone?

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Content
User experience drives mobile, AT&T exec to NATPE Mobile delegates

 

By Lauren Mooney

LAS VEGAS - Providing a good user experience is key to the success of mobile services, since disappointed users may result in lost customers, an AT&T executive said.

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Video
Mobile video adoption up, M:Metrics exec at NATPE Mobile

 

By Lauren Mooney

LAS VEGAS - Digital convergence is fueling the growth of the mobile channel, resulting in more attention from consumers and advertisers.

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Commerce
StoreXperience turns mobile phone into shopping assistant

 

By Reva McEachern

Imagine a service that turns a shopper's mobile phone into a personal shopping assistant. That's StoreExperience's contribution toward bridging retail and mobile.

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Video
3 Hong Kong uses Novarra to deliver mobile video service

 

By Giselle Abramovich

Mobile Web platform developer Novarra Inc. recently partnered with 3 Hong Kong to make mobile video available to the carrier's customers.

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Carrier networks
T-Mobile gains subscribers in U.S.

 

By Reva McEachern

In sharp contrast to troubled rival Sprint Nextel, T-Mobile USA Inc. said it has posted year-on-year growth with 3.6 million net new customers in 2007.

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Legal/privacy
Class actions against premium SMS sweepstakes promos to stay

 



By Andrew B. Lustigman

Contests incorporated into popular television shows such as “American Idol,” “Deal or No Deal” and “The Apprentice” have generated lawsuits by people claiming the contests are illegal lotteries.

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