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Today's headlines


Social networks
A chat with MySpace Mobile's Jason Ling

 

By Mickey Alam Khan

It's been almost 13 months since MySpace launched its Java application on Cingular Wireless, now AT&T Wireless. The numbers aren't public, but MySpace Mobile is said to be moving along plan.

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Banking and payments
Low-income and prepaid consumers key to surge in mobile banking

 

By Giselle Abramovich

If mobile banking is going take off in North America it must be available to majority of handset users, including prepaid and low-income consumers.

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Search
Mobile search firm opens NYC office

 

By Giselle Abramovich

What's JumpTap got brewing for 2008? The mobile search and advertising service provider hired two executives and announced the opening of a New York City office in March.

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Software and technology
Raketu enables free long distance for Windows Mobile

 

By Reva McEachern

Long distance service provider Raketu is cutting the wires on its VoIP technology with a new native application that lets Windows Mobile users make cheap phone calls to anywhere.

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Advertising
Talkster partners with VoodooVox

 

By Giselle Abramovich

Voice 2.0 company Talkster and advertising services firm VoodooVox have partnered to ad-enable Talkster calls.

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Search
Chinese consumers embracing mobile search, mInfo says

 

By Giselle Abramovich

Chinese consumers are beginning to divulge wireless search services, enforcing the important role of mobile search providers, carriers, handset manufacturers, ad agencies and mobile advertisers.

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Carrier networks
Sprint Nextel to redefine itself with new marketing strategy

 

By Reva McEachern

Sprint Nextel has announced plans to attract more attention to its Nextel Direct Connect and Push-to-Talk services.

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Associations
DMA invites entries for '08 Echo Awards

 

By Mickey Alam Khan

The Direct Marketing Association is inviting entries for the 2008 International Echo Awards competition.

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Database/CRM
Pizza Hut debuts new mobile customer promo

 

By Mickey Alam Khan

Pizza Hut Inc. today breaks its first mobile customer promotion for this year with the launch of the “Snap for Rewards” campaign for the Chinese market in Asia.

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Media
Traffic, revenue: Twin goals of Hearst Magazines' mobile strategy

 

By Lauren Mooney

Hearst Magazines developed nine mobile sites for its key magazine brands. The mobile sites are tailored to the constraints of a small screen and the mindset of a mobile consumer.

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