Today's headlines

By Mickey Alam Khan

MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.

By Giselle Abramovich

Just days after Microsoft Corp.'s $44.6 billion bid for Yahoo Inc., rival Google Inc. has opposed the deal, claiming it is a threat to the underlying principles of the Internet.

By Giselle Abramovich

Although Virgin Mobile USA's number of subscribers is increasing, the wireless unit of Virgin Group expects to report losses for 2007.

By Mickey Alam Khan

Marketing guru Larry Weber's W2 Group Inc. has led a $6 million round of venture funding in Ringleader Digital, a mobile ad serving company formerly known as MoPhap.

By Giselle Abramovich

Mobile entertainment community Limbo ran SMS advertising campaigns for leading Democratic presidential candidates Hillary Clinton and Barack Obama.

By Lauren Mooney

While mobile CRM is still in its infancy, trends indicate that marketers in 2008 will slowly but surely add a mobile component to their loyalty marketing efforts.