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Today's headlines


Advertising
Pro-carrier Mobile Advertising Alliance launches

 

By Mickey Alam Khan

Five plucky Irish companies launched the Mobile Advertising Alliance to make sure that wireless carriers aren't marginalized in the mobile advertising marketplace.

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Commerce
FTC to hold meeting on mobile commerce

 

By Mickey Alam Khan

The Federal Trade Commission will hold a Town Hall meeting to discuss the evolving mobile commerce marketplace and its effect on consumer protection policy.

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Database/CRM
Bango introduces mobile analytics service

 

By Giselle Abramovich

Mobile Web technology firm Bango launched an analytics service to help mobile marketers understand how people interact with WAP sites and which marketing campaigns are most effective.

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Carrier networks
Rivalry among carriers lowers consumer prices, claims FCC

 

By Giselle Abramovich

A competitive marketplace for wireless services brings consumers more choice, better services and lower prices, per a new study from the Federal Communications Commission.

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Mobile Marketing Association



Media
Go2Media debuts presidential election mobile site

 

By Lauren Mooney

Mobile content, search and directory service Go2 Media launched go2 Elections '08, a mobile Web site offering coverage of the 2008 presidential elections.

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Software and technology
New FusionOne CEO pushes for mobile backup dominance

 

By Lauren Mooney

FusionOne has tapped Mike Mulica as CEO to strengthen the company's position in the $1 billion mobile backup services business.

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Database/CRM
Education is key for mobile database marketing

 

By Lauren Mooney

Carriers are leading the drive toward mobile database marketing due to their subscriber databases. The opportunity to use this data for relevant and permission-based offers is growing.

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