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Today's headlines


Music
Grammys to feature text voting during telecast

 

By Lauren Mooney

The Foo Fighters, a five-time Grammy-nominated rock band, are giving fans a chance to vote on which instrumentalist should play along with the group at its Grammy Awards performance.

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Research
IDC names 10 mobile companies to watch in '08

 

By Mickey Alam Khan

Market researcher IDC has identified 10 mobile companies with the potential this year to impact the market disproportionate to their current size.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. John Roegner can help you reach your goal. Call him at (646) 785-4544 or email him at .  



Commerce
ET, A&E tap Thumbplay for mobile storefronts

 

By Lauren Mooney

Celebrity show Entertainment Tonight and A&E Television Networks are using Thumbplay's self-service tools to sell mobile content on their existing Web sites.

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Advertising
Navteq invests in Acuity Mobile

 

By Giselle Abramovich

Location-based service provider Navteq has invested an undisclosed sum in Acuity Mobile to grow the mobile marketing service provider's advertising capabilities.

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Mobile Marketing Association



Carrier networks
FCC auction may spur mobile broadband networks

 

By Giselle Abramovich

The FCC raised about $18.9 billion in its 700-MHz auction, exceeding its own early estimates of getting bids between $10 billion and $15 billion. Now expect some major changes in mobile.

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Ad networks
New business models, metric measurement help ad networks

 

By Giselle Abramovich

Ad networks have been vital to the growth of Internet advertising and now with the growth of the mobile channel, mobile ad networks are expected to evolve as well.

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