Today's headlines

By Giselle Abramovich

NEW YORK - Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.

By Mickey Alam Khan

A new study claims that typical mobile 411 users are consumers on-the-go who want and expect accurate results immediately.

By Giselle Abramovich

NEW YORK - Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.

By Giselle Abramovich

NEW YORK - The entry of large companies such as Yahoo, Nokia and Google into mobile will create a marketing ecosystem that is more flexible and open.

By Lauren Mooney

NEW YORK - Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.

By Lauren Mooney

The key to mobile content's growth in 2008 lies in the consumer experience. WAP sites will have to mirror Web sites in their functionality and content offered on mobile should match online.