Today's headlines

By Giselle Abramovich

In a brilliant use of the medium and the brand, Playboy has launched its first mobile model search. Now don't get excited - it's not what you think.

By Mickey Alam Khan

The Subway franchisees for the Buffalo, NY, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Compare that with the typical 1 to 3 percent redemption rate for paper coupons.

By Giselle Abramovich

Alltel Wireless will bring the No. 12 Penske Racing Team closer to fans with an initiative that supports the company's My Circle calling feature.

By Giselle Abramovich

Unicast has moved into the mobile advertising space through a partnership with mobile ad network AdMob, roping in clients such as Land Rover, S.C. Johnson and Adidas.

By Lauren Mooney

Sybase 365, a mobile messaging service that is a part of Sybase Inc., is looking forward to the convergence of mobile banking and mobile payments in the next 12 months for mobile commerce to take off.

By Lauren Mooney

NEW YORK - Opening up the walled gardens from the carrier side is going to help the mobile music sector generate more revenue.

By Mickey Alam Khan

Mobile Marketer is welcoming editorial submissions for its Classic Guide to Mobile Advertising, a handbook of tips, best practice, case studies and research from our reporters and industry leaders.