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Today's headlines


Media
NBC pitches for sports market with mobile site

 

By Mickey Alam Khan

NBC Sports upped the ante for sports news on handheld devices with an advertising-supported mobile site that's capable of delivering real-time content as well.

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Associations
Mobile Marketing Association wins new members

 

By Mickey Alam Khan

The Mobile Marketing Association has added 33 new members to its ranks, taking its total membership to nearly 600 companies in the mobile space nationwide and overseas.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Content
Hollywood can learn from Apple: Study

 

By Lauren Mooney

A new study on the marketing of movies and programming on traditional media recommends that the entertainment industry should act like Apple and offer bargain content on mobile devices.

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Carrier networks
Alltel offers celebrity voicemail personalization

 

By Mickey Alam Khan

Alltel Wireless introduced a new application to let customers personalize outgoing voicemail greetings with the voices of Hollywood actors, comedians, singers and celebrity endorsers.

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Mobile Marketing Association



Advertising
Inviting articles for Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Mobile Marketer is welcoming editorial submissions for its Classic Guide to Mobile Advertising, a handbook of tips, best practice, case studies and research from our reporters and industry leaders.

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