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Today's headlines


Software and technology
Kleiner Perkins earmarks $100M for Apple mobile apps

 

By Mickey Alam Khan

The venture capital firm behind Google, Amazon and Intuit has earmarked $100 million in venture capital to invest in firms creating applications and services for Apple's iPhone and iPod touch.

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Television
MediaFlo nets college basketball games for mobile TV

 

By Giselle Abramovich

In a major boost for mobile TV, MediaFlo USA will feature more than 300 live college basketball games this season including the Men's College Basketball Tournament.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Commerce
Review2Buy, Wine Review Online partner - drink up!

 

By Lauren Mooney

Review2Buy Inc. has partnered with Wine Review Online to bring mobile phone users wine reviews and recommendations as well as local and online price comparisons at the point of purchase.

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Advertising
Cellyspace debuts classifieds tools for mobile

 

By Mickey Alam Khan

Skycore LLC's Cellyspace unveiled new online publishing tools for classified and directory advertisers to deliver multimedia slideshows to prospective buyers' mobile phones.

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Mobile Marketing Association



Research
Mobile phone most difficult to give up: Study

 

By Giselle Abramovich

A new study claims that 62 percent of all Americans have mobile phones and participate in digital activities when on-the-go.

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Columns
Branding critical for mobile operators

 

By Jay Seaton

Mobile operators face exciting opportunities to increase market share by offering infrastructure solutions that allow advertisers to deliver targeted messages to mobile subscribers.

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  Free mobile marketing newsletters. Subscribe to Mobile Marketer and receive the latest news, analysis, opinions, research and white papers from the leading news publication covering mobile marketing, media and commerce. Click here to sign up now.  



Advertising
Inviting articles for Mobile Marketer's Classic Guide to Mobile Advertising

 

By Mickey Alam Khan

Mobile Marketer is welcoming editorial submissions for its Classic Guide to Mobile Advertising, a handbook of tips, best practice, case studies and research from our reporters and industry leaders.

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