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Today's headlines


Content
Challenges of mobile content frustrate CTIA panelists

 

By Mickey Alam Khan

LAS VEGAS - You could feel the frustration in their voices as panelists at the CTIA Wireless 2008 conference grappled with ways to manage the distribution and monetization of mobile content.

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Search
Increased categorization will grow mobile search: CTIA keynoter

 

By Mickey Alam Khan

LAS VEGAS - Mobile search marketing couldn't have found a bigger advocate than Cary Tilds, keynote speaker at the CTIA Wireless 2008 Marketing - The Mobile Channel show.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Associations
A delegate's opinion on the first day at CTIA

 

By Mickey Alam Khan

LAS VEGAS - Steen Andersson, cofounder of 5th Finger, is an industry veteran who's attended CTIA Wireless conferences in the past. How did the first day of this year's event shape up for him?

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Messaging
DMA's Nonprofit Federation tests mobile for fundraising

 

By Mickey Alam Khan

The Direct Marketing Association's Nonprofit Federation is taking its first stab at raising funds through mobile marketing.

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Mobile Marketing Association



Advertising
JumpTap to deliver ads for Fox Mobile Entertainment Network

 

By Giselle Abramovich

Mobile search and advertising provider JumpTap will deliver and represent advertising inventory for Fox Mobile Entertainment's new Fox Mobile Entertainment Network.

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Software and technology
Proteus upgrades mobile publishing platform

 

By Lauren Mooney

Proteus, a provider of mobile marketing products and services, added new features to its mobile Web site publishing platform, Swift.

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Research
Pricing, awareness key to mobile TV and video take-off : Study

 

By Giselle Abramovich

A new study claims that nearly half of U.S. consumers don't know if their wireless carrier offers mobile television and video services.

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Content
Exclusive XM stations created for BlackBerry phones

 

By Giselle Abramovich

Satellite radio giant XM teamed up with mobile television and video service provider QuickPlay Media to make XM Radio Mobile available on select BlackBerry smartphones.

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