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Today's headlines


Content
Wireless industry execs embrace openness, shun regulation: CTIA show

 

By Giselle Abramovich

LAS VEGAS - The wireless industry is an example of the great American success story, according to Lowell McAdam, CEO of Verizon Wireless and chairman of CTIA.

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Software and technology
Microsoft, Sprint working to mobilize the Internet

 

By Giselle Abramovich

LAS VEGAS - Microsoft has launched Windows Mobile 6.1 for handsets, claiming to make it easier for people to manage their lives on-the-go.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Advertising
Wrigley's, Western Union run mobile campaigns with Velti

 

By Lauren Mooney

LAS VEGAS - Wrigley's Orbit and Western Union are using Velti plc technology to run mobile marketing campaigns that promote both brand and product offerings.

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Media
The Weather Channel view on mobile

 

By Lauren Mooney

LAS VEGAS - The Weather Channel is one of the top sites on the Web and mobile. Three executives visiting the CTIA Wireless 2008 show talk about weather.com's mobile initiatives and trends.

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Mobile Marketing Association



Carrier networks
Flexibility is key to Virgin Mobile's success, CTIA delegates told

 

By Giselle Abramovich

LAS VEGAS - The ultimate goal of any company should be to end up with a brand that consumers trust. That's the Virgin Mobile philosophy.

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Media
TV Guide upgrades mobile presence

 

By Mickey Alam Khan

TV Guide has introduced the next generation of its mobile site, essentially making that location an on-the-go version of its regular Web site.

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