Today's headlines

By Dan Butcher

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

By Giselle Tsirulnik

Budweiser created a cross-platform in-application advertising program, pushing its Bar Finder campaign to sports enthusiasts in Canada.

Register to hear experts discuss in a free webinar Dec. 9 at 2 p.m. ET the mobile marketing opportunities and challenges that marketers face next year. Execs from Costco, USA Today, Doner, eMarketer and sponsor Hipcricket will offer key tips and best practice.

By Giselle Tsirulnik

Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.

By Staff reports

Mobile Commerce Daily today - Kmart offers mobile rewards to inspire loyalty during the holidays; Fandango expands mobile commerce reach to Windows Phone 7; QVC delivering strongest user experiences on mobile Web: Gomez.

By Giselle Tsirulnik

More nonprofits will enter the mobile giving ecosystem in 2011, increasing the competition for the donated dollar, according to the American Red Cross.

By Staff reports

Luxury Daily today - One Kings Lane holiday strategy leverages interactive, mobile media; Luxury brands must risk failure to succeed online.

By Dan Butcher

Windows Phone 7 has sent ripples down the mobile application ecosystem, with publishers, brands and marketers rushing to create a presence on the platform.

By Matthew Poepsel

Going mobile is not a one-size-fits-all proposition. Retailers can choose from three general approaches.

By Mickey Alam Khan

What most manufacturers don’t realize is that consumers are buying the iPad – the most saved-for holiday electronics gift – because it is an Apple product, and not because it is a tablet. There’s the iPad and there’s the iFad.