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Today's headlines


Messaging
Adidas deal with NBA builds mobile database

 

By Giselle Abramovich

With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.

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Research
Mobile Web browser to reach 1.5B units by 2013: Study

 

By Mickey Alam Khan

A new study claims that mobile Web browsers, including the open-Internet variety, will grow exponentially to 1.5 billion units by 2013.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Advertising
Virgin Mobile lets Canadians vote for favorite Obama ad

 

By Giselle Abramovich

Virgin Mobile Canada is calling on Canadians to cast their vote for Barack Obama and decide which Obama-themed ad should be the next in Virgin Mobile's "You Call The Shots" campaign.

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Search
V-Enable launches FreeMobile411 search service

 

By Giselle Abramovich

Mobile search provider V-Enable has introduced FreeMobile411, a service available on any Web-enabled handset free of charge.

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Software and technology
Nellymoser upgrades platform for widgets, in-app ads

 

By Mickey Alam Khan

Mobile services firm Nellymoser Inc. released the latest version of its platform that combines Web 2.0 features with mobility requirements.

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Editorials
Positioning mobile at ad:tech San Francisco

 

By Mickey Alam Khan

The nation's top interactive marketing executives gather this week at ad:tech San Francisco to network, learn and sell. Some of them will even get their first exposure to mobile marketing.

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