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Today's headlines


Search
Ad:tech panelists actively push mobile search

 

By Giselle Abramovich

SAN FRANCISCO - Now's the time to experiment with mobile and local search, according to ad:tech San Francisco panelists yesterday at the tactical mobile and local search session.

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Social networks
Social networkers yearn for WAP technology: ad:tech delegate

 

By Giselle Abramovich

SAN FRANCISCO - Social networks are a big theme at ad:tech San Francisco. And guess what these networks claim that their members are asking for? Mobile features.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Advertising agencies
Media services giant GroupM hires first mobile chief for North America

 

By Mickey Alam Khan

Advertising agency conglomerate WPP Group plc's GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.

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Ad networks
Nokia's share of impressions decreases in AdMob ad network

 

By Mickey Alam Khan

Network impressions increased 10 percent in March over February, according to the latest AdMob Mobile Metrics Report.

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Research
Mobile search advertising to grow to $5B by 2013: Study

 

By Mickey Alam Khan

Mobile search advertising is expected to grow from $813 million in 2008 to $5 billion by 2013, according to a new study.

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Associations
Wunderman, GroupM join the Mobile Marketing Association

 

By Staff reports

Big guns from the agency world, such as WPP Group plc's media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.

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Research
Text messaging boosts parent-teen ties: Samsung survey

 

By Staff reports

A new survey from Samsung Telecommunications America claims that text messaging has improved the relationship between parents and teens.

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