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Today's headlines


Research
Global mobile phone shipments up 14.3 percent: Report

 

By Mickey Alam Khan

New research shows that the number of mobile phones shipped in the first quarter of 2008 jumped 14.8 percent from the previous year.

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Advertising
MMA mobile ad guidelines should cover new formats too: Ringleader CEO

 

By Giselle Abramovich

The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.

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Content
Proteus continues to make moves into Latin American market

 

By Giselle Abramovich

Proteus is launching Universal Channel content with three additional carriers in Latin America: Personal Argentina, Porta Ecuador and Movistar Peru.

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Messaging
Healthcare organizations use Clickatell SMS to deliver critical information

 

By Giselle Abramovich

Clickatell has been chosen by healthcare organizations Cell-Life, ComplyRx and the National Health Service to provide mobile services that deliver critical medical information to mobile phones.

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Associations
Midwest's largest DM organization tackles mobile marketing

 

By Mickey Alam Khan

The Chicago Association of Direct Marketing will host its first mobile marketing panel tomorrow at the IMX08 conference for direct and interactive marketers.

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Editorials
Google rightly throws weight behind mobile banners

 

By Mickey Alam Khan

It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.

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