Today's headlines

By Mickey Alam Khan

CHICAGO - “We need to put mobile front and center of what we do.” Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.

By Giselle Abramovich

Hearst Magazines Digital Media partnered with ShopText to deliver text messaging services to its magazine audience.

By Giselle Abramovich

Shanghai Volkswagen-Skoda tapped image recognition software provider MyClick for a mobile campaign in China.

By Mickey Alam Khan

Pivotal Veracity has added new technology to optimize email for the Apple iPhone and the BlackBerry Enterprise Service.

By Giselle Abramovich

AccuWeather.com and Rhythm NewMedia said that AccuWeather.com forecast videos are now included in Rhythm's range of ad-supported mobile content.

By Giselle Abramovich

CinemaNow and uVuMobile will offer a WAP site that lets consumers preview movie trailers and download full-length movies to compatible electronic devices directly from mobile phones.