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Today's headlines


Ad networks
DoubleClick Mobile integrates system with mobile ad networks

 

By Mickey Alam Khan

DoubleClick Inc., a newly acquired Google property, is integrating its mobile advertising delivery system with leading mobile ad networks to help publishers with their ad inventory.

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Advertising agencies
Boost Mobile switches Berlin Cameron agency for 180 LA

 

By Mickey Alam Khan

Sprint Nextel's Boost Mobile prepaid wireless division has tapped 180 LA as its new marketing agency of record for a fresh branding push.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Ad networks
Marchex enters mobile with call-based ads for networks

 

By Mickey Alam Khan

Online advertising firm Marchex Inc. has entered the mobile market to offer call-based ad services to key mobile partners.

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Ad networks
Mobile ad network AdMob launches analytics suite

 

By Mickey Alam Khan

Mobile ad network AdMob has extended its offerings to include a new mobile analytics suite for advertisers and publishers.

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Gaming
Marvel releases mobile game, content for Iron Man movie

 

By Mickey Alam Khan

Comic book publisher Marvel Entertainment Inc. has launched a mobile game and personalized content for “Iron Man” to coincide with the movie's May 2 release.

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Columns
Quality counts in mobile

 



By Michael Weaver

More than 32 million subscribers go online from their phone monthly. Consumers are looking for information that is not only fast and relevant, but also technically reliable and easy to navigate.

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