May 2, 2008

Today's headlines

Mobile Web lifts audience reach of key Internet sites: Report
Quattro strikes deal with Skyhook Wireless for location-based ads
New Mother's Day mobile shopping site from go2 Media
DotMobi looks for buyer of find.mobi search tool
The need for consistent measurement of mobile campaigns

Research
Mobile Web lifts audience reach of key Internet sites: Report

By Mickey Alam Khan

A new study claims that the mobile Web extends the audience reach of major Internet sites by an average of 13 percent over home PC traffic.

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Advertising
Quattro strikes deal with Skyhook Wireless for location-based ads

By Mickey Alam Khan

Skyhook Wireless has upgraded its software developer kit to include location-based advertising from Quattro Wireless, a mobile site developer and ad network.

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Commerce
New Mother's Day mobile shopping site from go2 Media

By Mickey Alam Khan

Mobile media firm Go2Media debuted a new mobile site to let consumers shop or browse for gifts for moms just in time for Mother's Day.

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Search
DotMobi looks for buyer of find.mobi search tool

By Staff reports

The firm behind the .mobi Internet domain name for mobile sites is now accepting proposals for find.mobi, a consumer-facing mobile search tool.

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Columns
The need for consistent measurement of mobile campaigns

By Ray Anderson

Everyone has been talking mobile marketing and advertising for some time. We've heard about a number of campaigns, but have they been successful?

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