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Today's headlines


Legal/privacy
We're going to police the wireless space: FTC chief

 

By Mickey Alam Khan

WASHINGTON - Given the tenor of his comments yesterday, Federal Trade Commission commissioner Jon Leibowitz is not going to give mobile marketers a free pass.

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Software and technology
Google pushes open mobile platform at FTC event

 

By Mickey Alam Khan

WASHINGTON - Google's point person on mobile products made a forceful case yesterday for openness at the Federal Trade Commission's exploratory event on mobile marketing.

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Social networks
Frengo debuts social network interoperability via mobile

 

By Giselle Abramovich

Social mobile service provider Frengo introduced a suite of applications that run on top of and across Facebook, MySpace, hi5, Orkut and Bebo.

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Advertising
Mobile campaign drives the promotion of Jaguar's XF model

 

By Giselle Abramovich

When Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would bring.

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Ad networks
Burst Media introduces Trendsetter ad network

 

By Giselle Abramovich

Burst Media has launched the Burst Trendsetters Network, an ad network geared to advertisers targeting consumers age 15 to 34 via widgets, video and mobile.

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Advertising
Vignettes from day 1 of the FTC mobile event

 

By Mickey Alam Khan

What does Procter & Gamble Co. have to say about mobile? And Jeff Chester, Ogilvy and Isobar? Vignettes.

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