Today's headlines

By Giselle Abramovich

He has a blog on MySpace, a Facebook profile and even his own personal email account. And now Carvel's Fudgie, the spokeswhale for the retail ice cream chain, is sending text messages too.

By Giselle Abramovich

Playboy Enterprises has partnered with YouTube, Break, Veoh, Howcast and Mixercast to develop a suite of ad-supported content and contest widgets for both online and mobile.

By Mickey Alam Khan

A Citadel Broadcasting country music mobile campaign for a Kellie Pickler school concert generated more than 2 million text messages.

By Giselle Abramovich

Consumers today use mobile, IM, SMS and social networks. Each service is its own vertical silo and offers a service identifier such as a phone number, email address, IM handle and a screen name.

By Staff reports

British mobile phone retailer Carphone Warehouse is collaborating with Monitise plc and Metavente Technologies Ltd. to introduce a mobile prepay card.

By Mickey Alam Khan

Attending the Federal Trade Commission's inaugural town hall meeting last week on mobile marketing and commerce drove home a point: It's not all about marketers.