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Classic Guides

  • Mobile Marketer's Mobile Outlook 2014

    March 7, 2014

    The outlook for mobile advertising, marketing and media is bright for 2014 Ė but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.

  • Mobile Marketer's Mobile Women to Watch 2014

    November 5, 2013

    Mobile Marketerís Mobile Women to Watch 2014 list honors smart women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2014.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    October 29, 2013

    Mobile Marketer's sixth annual Classic Guide to Mobile Advertising is packed with insights and analysis on creating, deploying and measuring mobile ad campaigns, as well as discussions on legal and privacy issues. A how-to must read for brands, retailers, ad agencies and market researchers.

  • Mobile Marketer's Classic Guide to Mobile Creative

    May 31, 2013

    Mobile Marketerís Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

  • Mobile Marketer's Mobile Outlook 2013

    March 1, 2013

    The outlook for mobile advertising, marketing and media gets brighter by the year. Expect another stellar year as brands, retailers and agencies place marketing dollars where the eyeballs are: mobile.

  • Mobile Marketer's Mobile Women to Watch 2013

    December 20, 2012

    Mobile Marketerís Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    December 19, 2012

    Welcome to the fifth edition of Mobile Marketerís Classic Guide to Mobile Advertising.

  • Mobile Marketer's Classic Guide to Mobile Commerce

    November 14, 2012

    Mobile commerce is the one mobile channel on fire. As retailers are learning Ė to their chagrin or delight Ė mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

  • Mobile Marketer's Classic Guide to Mobile Creative

    August 2, 2012

    Mobile Marketerís Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

  • Luxury Dailyís Luxury Marketing Outlook 2012

    February 14, 2012

    One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    January 18, 2012

    Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

  • Mobile Marketer's Mobile Outlook 2012

    December 20, 2011

    Mobile advertising, marketing, media and commerce will have a bright 2012 as consumers increasingly rely on their mobile devices daily to shop, learn, research, play and engage.

  • Mobile Marketer's Mobile Women to Watch 2012

    December 9, 2011

    Mobile Marketerís Mobile Women to Watch 2012 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2012. We go long on this crew.

  • Mobile Marketer's Classic Guide to Mobile Commerce

    November 1, 2011

    Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

  • Mobile Marketer's State of Mobile Advertising 2011

    June 7, 2011

    With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels Ė that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

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