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Classic Guides

• Mobile Marketer's Mobile Outlook 2013

  March 1, 2013

  The outlook for mobile advertising, marketing and media gets brighter by the year. Expect another stellar year as brands, retailers and agencies place marketing dollars where the eyeballs are: mobile.

• Mobile Marketer's Mobile Women to Watch 2013

  December 20, 2012

  Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

• Mobile Marketer's Classic Guide to Mobile Advertising

  December 19, 2012

  Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

• Mobile Marketer's Classic Guide to Mobile Commerce

  November 14, 2012

  Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

• Mobile Marketer's Classic Guide to Mobile Creative

  August 2, 2012

  Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

• Luxury Daily’s Luxury Marketing Outlook 2012

  February 14, 2012

  One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.

• Mobile Marketer's Classic Guide to Mobile Advertising

  January 18, 2012

  Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

• Mobile Marketer's Mobile Outlook 2012

  December 20, 2011

  Mobile advertising, marketing, media and commerce will have a bright 2012 as consumers increasingly rely on their mobile devices daily to shop, learn, research, play and engage.

• Mobile Marketer's Mobile Women to Watch 2012

  December 9, 2011

  Mobile Marketer’s Mobile Women to Watch 2012 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2012. We go long on this crew.

• Mobile Marketer's Classic Guide to Mobile Commerce

  November 1, 2011

  Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

• Mobile Marketer's State of Mobile Advertising 2011

  June 7, 2011

  With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

• Mobile Marketer's Classic Guide to Mobile Creative

  February 2, 2011

  Mobile Marketer’s first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

• Mobile Marketer's Mobile Outlook 2011

  January 12, 2011

  The outlook for mobile advertising, marketing and media is dynamite, backed by firepower from Apple, Google, Microsoft, Research In Motion and an array of retailers and brands that get it.

• Mobile Marketer's Mobile Women to Watch 2011

  December 16, 2010

  Mobile Marketer’s Mobile Women to Watch 2011 list celebrates smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2011.

• Mobile Marketer's Classic Guide to Mobile Advertising

  November 30, 2010

  This third edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

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