August 2, 2012
We have reached the point where all brands and agencies know why they should implement mobile into the multichannel mix. Now it is time to cover the how-to aspect.
Marketers are continuously incorporating mobile into their overall strategies to drive consumer engagement and raise brand awareness.
However, many companies are still unsure of how to best†target†consumers -†whether it is through a mobile application, SMS, a mobile site or QR codes.
There are†many different options out there including†SMS, MMS, Web sites, applications, mobile video ads, banner ads, HTML5 and rich media. And the elements of design are as unique to each channel as the goals are to each marketer.
This year, brands such as McDonald's, Starbucks, Target and JCPenney have really ramped up their mobile efforts and took on a multichannel approach to not only drive in-store traffic, but increase sales as well.
Mobile Marketer commissioned how-to articles from some of the smartest brains in mobile advertising and marketing. Their help on this how-to guide is meant to aid marketers in shaping and designing mobile creative that promises a mobile advertising and marketing effective program.
Whether it is SMS, MMS, video or HTML5 you are interested in, expect to learn a lot from the articles within this guide.
Thank-you to all contributors of Mobile Marketerís second Classic Guide to Mobile Creative. Thank-you to†associate editor†Rimma Kats for her art and layout direction. Also, thank-you to editor in chief Mickey Alam Khan for thinking of this grand idea.
Please read this guide cover to cover and share it with colleagues and friends. Thank you for your continued support and good luck this year.