June 7, 2011
With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
February 2, 2011
Mobile Marketer’s first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
January 12, 2011
The outlook for mobile advertising, marketing and media is dynamite, backed by firepower from Apple, Google, Microsoft, Research In Motion and an array of retailers and brands that get it.
December 16, 2010
Mobile Marketer’s Mobile Women to Watch 2011 list celebrates smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2011.
November 30, 2010
This third edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.
December 29, 2009
Please click here to access the latest Mobile Marketer Classic Guides to Mobile Advertising, Mobile Commerce, Mobile Outlook and Mobile Women to Watch. Don't miss these must-read editions with expert analyses.
November 27, 2009
Mobile Marketer’s Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.
August 17, 2009
Expert advice for brands, agencies and publishers on how to create, deploy and measure mobile advertising campaigns and programs in Mobile Marketer's Classic Guide to Mobile Advertising.
March 20, 2009
As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.
November 24, 2008
Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
August 5, 2008
Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
January 9, 2008
Please click here to download the PDF file or click on the image below.
Apple, Verizon and Procter & Gamble already know what Google, Yahoo, Microsoft and Intel are learning: that 2008 is the year of mobile. No, seriously -- reading Mobile Marketer's Mobile Outlook 2008 will confirm that mobile will play a key supporting role this year in multichannel marketing efforts.
The first guide of its kind for marketers, Mobile Outlook 2008 has insights and analysis on topics such as advertising, banking and payments, search, video, music, gaming, social networks, legal, messaging, email, media, software and technology, CRM, database marketing, ad networks and content.
To put this Classic Guide together, Mobile Marketer's reporters and editors interviewed key executives at organizations such as the Mobile Marketing Association, Hearst Magazines, Forrester Research, Medio Systems, Thumbplay, Hip Digital Media,TowerGroup and Range Online Media.
Also interviewed were executives from StrongMail Systems, BiggerBoat, Artificial Life, ICE Technologies, eMarketer, Mozes, The Orchard, CPX Interactive, Gold Mobile, Sybase iAnywhere, Rave Wireless and Kroll Direct Marketing.
These executives play a vital role in the mobile marketing ecosystem. We hope their insights and analysis will help you in your marketing efforts this year as you decide mobile's role in the overall media mix.
Please read Mobile Marketer's Mobile Outlook 2008 from cover to cover and also circulate the guide to your colleagues, clients and prospects. Please also encourage them to visit www.mobilemarketer.com and sign up for our free newsletters that offer the latest news and analysis on mobile marketing, media and commerce.