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Classic Guides

  • Mobile Marketer's Classic Guide to Mobile Advertising

    January 18, 2012

    Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

  • Mobile Marketer's Mobile Outlook 2012

    December 20, 2011

    Mobile advertising, marketing, media and commerce will have a bright 2012 as consumers increasingly rely on their mobile devices daily to shop, learn, research, play and engage.

  • Mobile Marketer's Mobile Women to Watch 2012

    December 9, 2011

    Mobile Marketerís Mobile Women to Watch 2012 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2012. We go long on this crew.

  • Mobile Marketer's Classic Guide to Mobile Commerce

    November 1, 2011

    Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

  • Mobile Marketer's State of Mobile Advertising 2011

    June 7, 2011

    With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels Ė that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

  • Mobile Marketer's Classic Guide to Mobile Creative

    February 2, 2011

    Mobile Marketerís first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

  • Mobile Marketer's Mobile Outlook 2011

    January 12, 2011

    The outlook for mobile advertising, marketing and media is dynamite, backed by firepower from Apple, Google, Microsoft, Research In Motion and an array of retailers and brands that get it.

  • Mobile Marketer's Mobile Women to Watch 2011

    December 16, 2010

    Mobile Marketerís Mobile Women to Watch 2011 list celebrates smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2011.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    November 30, 2010

    This third edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

  • Classic Guides: Mobile Advertising, Commerce, Outlook, Women to Watch

    December 29, 2009

    Please click here to access the latest Mobile Marketer Classic Guides to Mobile Advertising, Mobile Commerce, Mobile Outlook and Mobile Women to Watch. Don't miss these must-read editions with expert analyses.

  • Mobile Marketer's Mobile Women to Watch 2010

    November 27, 2009

    Mobile Marketerís Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.

  • Mobile Marketer's Classic Guide to Mobile Advertising 2009-10

    August 17, 2009

    Expert advice for brands, agencies and publishers on how to create, deploy and measure mobile advertising campaigns and programs in Mobile Marketer's Classic Guide to Mobile Advertising.

  • Mobile Marketer's Mobile Outlook 2009

    March 20, 2009

    As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.

  • Mobile Marketer's Classic Guide to Mobile Commerce

    November 24, 2008

    Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    August 5, 2008

    Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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