Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Classic Guides

  • Mobile Marketer's State of Mobile Advertising 2011

    June 7, 2011

    With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels Ė that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

  • Mobile Marketer's Classic Guide to Mobile Creative

    February 2, 2011

    Mobile Marketerís first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

  • Mobile Marketer's Mobile Outlook 2011

    January 12, 2011

    The outlook for mobile advertising, marketing and media is dynamite, backed by firepower from Apple, Google, Microsoft, Research In Motion and an array of retailers and brands that get it.

  • Mobile Marketer's Mobile Women to Watch 2011

    December 16, 2010

    Mobile Marketerís Mobile Women to Watch 2011 list celebrates smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2011.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    November 30, 2010

    This third edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

  • Classic Guides: Mobile Advertising, Commerce, Outlook, Women to Watch

    December 29, 2009

    Please click here to access the latest Mobile Marketer Classic Guides to Mobile Advertising, Mobile Commerce, Mobile Outlook and Mobile Women to Watch. Don't miss these must-read editions with expert analyses.

  • Mobile Marketer's Mobile Women to Watch 2010

    November 27, 2009

    Mobile Marketerís Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.

  • Mobile Marketer's Classic Guide to Mobile Advertising 2009-10

    August 17, 2009

    Expert advice for brands, agencies and publishers on how to create, deploy and measure mobile advertising campaigns and programs in Mobile Marketer's Classic Guide to Mobile Advertising.

  • Mobile Marketer's Mobile Outlook 2009

    March 20, 2009

    As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.

  • Mobile Marketer's Classic Guide to Mobile Commerce

    November 24, 2008

    Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

  • Mobile Marketer's Classic Guide to Mobile Advertising

    August 5, 2008

    Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

  • Mobile Marketer's Mobile Outlook 2008

    January 9, 2008


    Please click here to download the PDF file or click on the image below.

    Apple, Verizon and Procter & Gamble already know what Google, Yahoo, Microsoft and Intel are learning: that 2008 is the year of mobile. No, seriously -- reading Mobile Marketer's Mobile Outlook 2008 will confirm that mobile will play a key supporting role this year in multichannel marketing efforts.

    The first guide of its kind for marketers, Mobile Outlook 2008 has insights and analysis on topics such as advertising, banking and payments, search, video, music, gaming, social networks, legal, messaging, email, media, software and technology, CRM, database marketing, ad networks and content.

    To put this Classic Guide together, Mobile Marketer's reporters and editors interviewed key executives at organizations such as the Mobile Marketing Association, Hearst Magazines, Forrester Research, Medio Systems, Thumbplay, Hip Digital Media,TowerGroup and Range Online Media.

    Also interviewed were executives from StrongMail Systems, BiggerBoat, Artificial Life, ICE Technologies, eMarketer, Mozes, The Orchard, CPX Interactive, Gold Mobile, Sybase iAnywhere, Rave Wireless and Kroll Direct Marketing.

    These executives play a vital role in the mobile marketing ecosystem. We hope their insights and analysis will help you in your marketing efforts this year as you decide mobile's role in the overall media mix.

    Please read Mobile Marketer's Mobile Outlook 2008 from cover to cover and also circulate the guide to your colleagues, clients and prospects. Please also encourage them to visit www.mobilemarketer.com and sign up for our free newsletters that offer the latest news and analysis on mobile marketing, media and commerce.

Please click here to download now!