January 9, 2008
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Apple, Verizon and Procter & Gamble already know what Google, Yahoo, Microsoft and Intel are learning: that 2008 is the year of mobile. No, seriously -- reading Mobile Marketer's Mobile Outlook 2008 will confirm that mobile will play a key supporting role this year in multichannel marketing efforts.
The first guide of its kind for marketers, Mobile Outlook 2008 has insights and analysis on topics such as advertising, banking and payments, search, video, music, gaming, social networks, legal, messaging, email, media, software and technology, CRM, database marketing, ad networks and content.
To put this Classic Guide together, Mobile Marketer's reporters and editors interviewed key executives at organizations such as the Mobile Marketing Association, Hearst Magazines, Forrester Research, Medio Systems, Thumbplay, Hip Digital Media,TowerGroup and Range Online Media.
Also interviewed were executives from StrongMail Systems, BiggerBoat, Artificial Life, ICE Technologies, eMarketer, Mozes, The Orchard, CPX Interactive, Gold Mobile, Sybase iAnywhere, Rave Wireless and Kroll Direct Marketing.
These executives play a vital role in the mobile marketing ecosystem. We hope their insights and analysis will help you in your marketing efforts this year as you decide mobile's role in the overall media mix.
Please read Mobile Marketer's Mobile Outlook 2008 from cover to cover and also circulate the guide to your colleagues, clients and prospects. Please also encourage them to visit www.mobilemarketer.com and sign up for our free newsletters that offer the latest news and analysis on mobile marketing, media and commerce.