March 7, 2014
Organizations must avoid delivering heavy mobile sites with mainly unused content.
March 6, 2014
By R.J. Talyor
As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.
March 5, 2014
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
March 4, 2014
By Mark Pinsent
By giving us a useful service for free, social media companies want something back. And it is our data that they want.
March 3, 2014
If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.
February 28, 2014
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?
February 26, 2014
With Google’s attempts at mobile search engine optimization, brands and organizations must prepare for the next algorithm. Digital experiences that are not mobile-ready are going to get knocked off the search giant’s radar.
February 25, 2014
By Dave Sikora
Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?
February 24, 2014
By Geoff Brash
The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.
February 21, 2014
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
February 21, 2014
Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.
February 20, 2014
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.
February 19, 2014
By Drew Sievers
As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.
February 18, 2014
Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.
February 14, 2014
Once we embrace the idea that the basic premise of the store layout – with checkout at “the front” – is not necessary, we could very well be looking at an entirely new experience for grocery shopping.