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Is this the tipping point for mobile commerce?
February 9, 2012
For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.
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5 tips to creating a coherent brand experience across channels
February 8, 2012
Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.
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Super Bowl XLVI: How marketers dropped the mobile ball – yet again
February 7, 2012
By Jeff Hasen
Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
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Clienteling: The fast shopper in a slow store
February 6, 2012
Shoppers are natively an impulse consumer. They buy, in what retailers call, “5 by 5” (five seconds by five feet). At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
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Where the marketing dollars are heading in 2012
February 3, 2012
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
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How apps drive Super Bowl engagement opportunities
February 2, 2012
It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.
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How to monetize mobile traffic
February 1, 2012
Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.
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5 tips to develop an effective tablet strategy
January 31, 2012
Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.
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Sophisticated game mechanics for luxury mobile marketing
January 30, 2012
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.
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Harnessing mobile trends, technology and tips from industry giants
January 27, 2012
More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.
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Still stuck on selling first-generation retail
January 26, 2012
Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.
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Why now is the time to optimize for mobile
January 25, 2012
By Dash Teter
Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?
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Mobile payments and the demise of the cash register
January 24, 2012
Imagine a world in which all you need before heading out the door to shop, grab a bite or catch a movie is your smartphone. That is right: no wallet, credit cards or cash required.
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5 tips to help luxury brands build a mobile strategy
January 23, 2012
The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.
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8 top tech trends for media to watch in 2012
January 20, 2012
By Kunal Gupta
Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?
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