February 8, 2016
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.
February 4, 2016
Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.
February 2, 2016
For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.
February 1, 2016
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
January 29, 2016
By Howard Yu
To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.
January 28, 2016
Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.
January 27, 2016
By Pat Dermody
Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.
January 26, 2016
By Kurt Bilafer
When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.
January 25, 2016
Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.
January 21, 2016
By Will Hacker
Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.
January 20, 2016
Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.
January 18, 2016
By Roger Hurni
Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away.
January 15, 2016
In the United States, mobile devices account now for 30 percent of retail commerce, while sales are expected to total over $100 billion.
January 14, 2016
By Richard Wong
Authenticity is an overrated term in the marketing and advertising industry. As marketers, we all vie for that deep relationship between our brand and our consumers, but many campaigns seem to fall flat.
January 13, 2016
By Adam Lavine
This will be a fascinating and pivotal year for mobile’s role in marketing. But there will be opportunities as well as challenges.