August 4, 2015
By Craig Palli
Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.
August 3, 2015
In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business.
August 3, 2015
By Noah Tratt
Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.
July 31, 2015
Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.
July 30, 2015
While voice communication will remain the call center's pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.
July 29, 2015
By Matt Dion
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
July 23, 2015
By Akash Kaura
As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.
July 22, 2015
By Derrick Lin
For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.
July 21, 2015
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.
July 20, 2015
You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.
July 17, 2015
By Chuck Moxley
Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.
July 15, 2015
By John Tomich
As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.
July 14, 2015
While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.
July 13, 2015
If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.
July 10, 2015
By Jeff Hasen
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?