December 17, 2014
By Ernan Roman
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.
December 16, 2014
In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.
December 15, 2014
By Dana Drissel
Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.
December 12, 2014
Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.
December 11, 2014
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
December 10, 2014
By Nic Denholm
Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.
December 9, 2014
By Russ Somers
As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.
December 8, 2014
According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.
December 5, 2014
By Ian Foley
Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?
December 4, 2014
By Rupert Thorp
Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.
December 3, 2014
By Andy Maskin
If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.
December 2, 2014
The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.
December 1, 2014
By Dan Hodges
As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.
November 26, 2014
By Jeff Hunt
UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.
November 25, 2014
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”