May 22, 2015
We live in a visual world where a picture is worth a thousand words and text is often overlooked. That is why I expected Gmail’s Grid View to take off. To my surprise, only a year after the online giant began testing its Pinterest-like email view, Gmail has reverted to traditional subject lines without images.
May 21, 2015
By David Fink
According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.
May 20, 2015
Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.
May 19, 2015
Mobile commerce is not turning into a windfall for every retailer.
May 18, 2015
By Ana Andjelic
The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won?
May 15, 2015
By Alon Even
It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
May 14, 2015
By Shaun Ryan
In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.
May 13, 2015
What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.
May 12, 2015
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
May 8, 2015
It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.
May 7, 2015
Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.
May 6, 2015
By Dan Hodges
Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.
May 5, 2015
Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.
May 4, 2015
By Craig Palli
As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.
May 1, 2015
By Ashwin Nayak
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?