August 28, 2015
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
August 27, 2015
By Ian Foley
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
August 25, 2015
By Ed Chater
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
August 24, 2015
By Jeff Hasen
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
August 20, 2015
By Emily Adams
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
August 19, 2015
By Lorre White
I take issue with mass marketers that have declared Apple merchandise as luxury products.
August 18, 2015
By Josh Marti
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
August 17, 2015
By Paul Cho
According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.
August 14, 2015
By Ana Andjelic
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.
August 13, 2015
IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.
August 12, 2015
Too many high-end brands shy away from Instagram out of fear that they cannot control their image.
August 11, 2015
The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.
August 7, 2015
The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.
August 4, 2015
By Craig Palli
Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.
August 3, 2015
In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business.