August 21, 2014
As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.
August 20, 2014
By Gib Bassett
From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.
August 19, 2014
If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?
August 18, 2014
By Darin Archer
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.
August 15, 2014
By Noam Green
Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.
August 13, 2014
By Ari Weil
While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.
August 12, 2014
The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
August 12, 2014
By Adam Epstein
Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.
August 11, 2014
By Jeff Berry
My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.
August 8, 2014
By Tim Jenkins
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
August 7, 2014
According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.
August 6, 2014
When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?
August 5, 2014
The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?
August 4, 2014
While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.
August 1, 2014
Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.