February 24, 2017
The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.
February 23, 2017
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
February 22, 2017
By Oisin Lunny
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
February 21, 2017
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
February 17, 2017
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
February 16, 2017
Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.
February 15, 2017
By Kym Reynolds
The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”
February 14, 2017
By Chris Lam
The vast majority of consumers who download an application are challenging to monetize.
February 13, 2017
By Oliver Roup
Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?
February 10, 2017
Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.
February 9, 2017
Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.
February 8, 2017
By Eric Stein
If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.
February 7, 2017
By Jeff Hasen
Entertainer Justin Bieber and T-Mobile asked Super Bowl LI viewers to show their “unlimited moves.” Brands did the opposite.
February 7, 2017
Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.
February 6, 2017
By Brian Handly
As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.