June 24, 2016
By Dan Hodges
CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.
June 23, 2016
By Kurt Bilafer
As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?
June 22, 2016
By Dan Hodges
CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.
June 21, 2016
With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.
June 20, 2016
By Dan Slavin
Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.
June 17, 2016
In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.
June 15, 2016
By Joe Prusz
An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.
June 14, 2016
By Lisa Kopp
According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.
June 13, 2016
By Sarah Clark
Nielsen estimates that the average person now spends 30 hours per month using apps.
June 10, 2016
By Alvaro Bravo
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
June 9, 2016
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.
June 8, 2016
By Emily Adams
The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.
June 7, 2016
By Dan Hodges
Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.
June 6, 2016
By Noor Naseer
To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over.
June 3, 2016
Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3 million other homes in the United States.