April 24, 2014
By Matt Keiser
Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.
April 23, 2014
Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.
April 21, 2014
While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.
April 18, 2014
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
April 17, 2014
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
April 16, 2014
By John Busby
Early data shows that double opt-in has only a modest impact on accidental clicks.
April 15, 2014
By David Moritz
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
April 14, 2014
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
April 10, 2014
By Eric Covino
While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.
April 9, 2014
By Ariff Quli
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
April 8, 2014
Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.
April 3, 2014
According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”
April 2, 2014
By Sep Seyedi
Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.
March 31, 2014
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
March 28, 2014
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.