September 17, 2014
By BJ Hatcher
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.
September 16, 2014
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.
September 15, 2014
The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.
September 11, 2014
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.
September 8, 2014
Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?
September 5, 2014
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
September 4, 2014
By Rob Hammond
For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.
September 3, 2014
Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.
September 2, 2014
By Dan Hodges
What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.
August 29, 2014
Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
August 28, 2014
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
August 27, 2014
With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.
August 26, 2014
By Sona Sharma
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
August 25, 2014
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.
August 22, 2014
Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.