October 6, 2015
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
October 5, 2015
By Ari Weil
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
October 1, 2015
While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.
September 30, 2015
By Yigal Carmy
As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.
September 28, 2015
The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.
September 25, 2015
By Punit Shah
As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.
September 24, 2015
By Emily Adams
It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.
September 23, 2015
By Lara Mehanna
A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.
September 22, 2015
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
September 21, 2015
By Matt Dion
Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.
September 21, 2015
By Bo Larsson
Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.
September 18, 2015
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).
September 16, 2015
While RWD is gaining traction today, many major companies realize the limitations of simply reflowing the same content on every device, and the benefits of offering a unique experience for each device category.
September 15, 2015
By Robi Ganguly
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
September 14, 2015
By Mark Willis
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.