April 16, 2014
By John Busby
Early data shows that double opt-in has only a modest impact on accidental clicks.
April 15, 2014
By David Moritz
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
April 14, 2014
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
April 10, 2014
By Eric Covino
While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.
April 9, 2014
By Ariff Quli
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
April 8, 2014
Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.
April 3, 2014
According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”
April 2, 2014
By Sep Seyedi
Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.
March 31, 2014
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
March 28, 2014
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.
March 27, 2014
By Josh Rinsky
In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?
March 26, 2014
By Ryan Golden
When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”
March 25, 2014
By Ross Beyeler
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
March 24, 2014
We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
March 21, 2014
With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.