July 23, 2014
By Ned Elton
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
July 17, 2014
By Jeff Hasen
It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.
July 3, 2014
By Tim Jenkins
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
June 19, 2014
By Paras Chopra
More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.
June 17, 2014
By Dale Carr
The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.
June 16, 2014
By Sean O'Neal
For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.
June 13, 2014
By Craig Palli
Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.
June 12, 2014
Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.
June 11, 2014
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
June 10, 2014
By Mihael Mikek
Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.
June 4, 2014
By Gavin Finn
Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.
June 3, 2014
Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.
June 2, 2014
My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.
May 30, 2014
By Llew Claasen
I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.
May 28, 2014
By Ian Foley
Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.