February 26, 2015
With headscarf case, Supreme Court could make discrimination even easier.
February 23, 2015
By Wilson Kerr
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
February 20, 2015
Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.
February 18, 2015
By Jack Bicer
There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.
February 17, 2015
Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.
February 13, 2015
By Kristin Flor
Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.
February 12, 2015
By Andy Maskin
Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.
February 11, 2015
By Joel Fisher
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
February 10, 2015
The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.
February 9, 2015
By Greg Weinger
Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.
February 6, 2015
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.
February 5, 2015
By Duncan Clark
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.
February 4, 2015
By Eileen Kim
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
February 3, 2015
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
February 3, 2015
By Jeff Hasen
Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.