Columns
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Mobile personal touch-points matter
August 21, 2008
Mobile advertising is drawing intense interest due to its uniqueness as an intelligent medium that can incorporate time, context, socio-demographical data and user location.
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The power of reach with SMS
August 20, 2008
By Zaw Thet
Last week Senator Barack Obama’s campaign manager, David Plouffe, announced that the Democratic presidential candidate would reveal his vice president selection via text message.
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Upfront tips on placing content and ads on mobile Web
August 19, 2008
As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.
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New York affiliate tax complicates affiliate marketing programs
August 18, 2008
As buying on the mobile Internet increases in popularity via advanced smartphones, the importance of affiliate marketing continues to grow in mobile commerce and ecommerce.
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Mobile: A branding or direct marketing medium?
August 15, 2008
By Chris Arens
I am often asked that headline question and my response is simple: “It depends.” There is never a tried-and-true answer and those who claim to have one are kidding themselves.
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Mobile marketing campaigns and the Beijing Olympics
August 14, 2008
In the midst of the Beijing Olympic Games, you will be hard-pressed to find media firms, brand marketers and mobile technology providers who aren’t capitalizing on the games through mobile.
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Mobile strategies for retailers
August 13, 2008
Marketers have seen the success of emerging media apps and many are attempting to integrate similar strategies in mobile while it is still affordable to test and consumer adoption unhurried.
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A Canadian viewpoint on mobile and marketing
August 12, 2008
By Joy Boyson
It looks like we will have several new mobile providers by next fall. And wherever and whenever competition flourishes, consumers benefit - until the industry reconsolidates again.
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Do you really know your end-user’s experience?
August 8, 2008
Mobile devices have changed the way people access content online.
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BlackBerry vs. iPhone: A rivalry to benefit all
July 31, 2008
Smartphones such as BlackBerrys and iPhones are quickly becoming standard operating procedure for many Fortune 1000 companies and their employees.
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Browsing evolution blurs lines between mobile and PC Web
July 30, 2008
By Ray Anderson
Many great things come in two parts – the megapixel sensor and digital photography, the carbon fiber filament and the light bulb, baseball and Babe Ruth. The history of the Web is no exception.
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Tips on designing mobile Web sites
July 29, 2008
By Len Shneyder
In a world that is big on standards but short on implementation, I’m going to take a firm stand on what appears to be common oversights in the design of mobile Web sites.
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Why mobile and traditional media are a powerful combination
July 28, 2008
By Tim Favia
If mobile is going to be the next big ad medium, it will need the help of the traditional media formats. Mobile's challenge is to engage people on their mobile phones in a legal and non-offensive way.
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Increasing mobile content uptake with direct-to-bill charging
July 25, 2008
By Fran Heeran
If advertisers and content providers want to take full advantage of the mobile channel, they need a more appropriate payment mechanism than Premium SMS.
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The case for Bluetooth proximity marketing
July 24, 2008
Bluetooth proximity marketing is the gateway to a whole new era of targeting. It’s a door that lets advertisers reach consumers and vice versa.
