April 15, 2016
What can mobile-originated data do for brands that cookie-based data cannot?
April 14, 2016
By Kurt Bilafer
Platforms are at the core of the successful businesses of the future.
April 13, 2016
By Joe Prusz
Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.
April 12, 2016
We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?
April 11, 2016
New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.
April 7, 2016
According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.
April 6, 2016
The solution that the mobile advertising industry historically focused on used the phoneís latitude and longitude coordinates. There are two big flaws with this approach.
April 5, 2016
And when should marketers send out messages?
April 4, 2016
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
April 1, 2016
Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Nobleís business, now testing the waters as a physical store?
March 31, 2016
By Fred Joseph
The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.
March 30, 2016
By Phil Guest
It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.
March 29, 2016
Is all advertising evil? Should the consumer be protected from any and all ads?
March 29, 2016
By John Kunze
Global remittances represent an estimated $600 billion opportunity, yet today this primarily cash-based system of sending money abroad can be time-consuming, insecure and expensive.
March 28, 2016
By Josh Speyer
The mere dawn of digital did not fix everything in terms of finding the right audience.