August 8, 2016
By Ocean Fine
Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.
August 5, 2016
By Emily Adams
Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.
August 4, 2016
By Louis Gump
There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.
August 3, 2016
By Ana Andjelic
The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.
August 2, 2016
In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.
August 1, 2016
By Eric Olafson
The dirty secret of omnichannel retail – that is, secret to all but the people who suffer it every day – is that the smooth, polished, we’ve-got-it-all-together exterior that retailers present to consumers masks the reality.
July 29, 2016
It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.
July 28, 2016
By Phil Seward
With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.
July 28, 2016
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver's seat to consumers?
July 27, 2016
Both advertisers and publishers are demanding more transparency in everything they do.
July 26, 2016
By Wilson Kerr
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.
July 25, 2016
By Luis Sanz
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
July 21, 2016
No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.
July 21, 2016
Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.
July 20, 2016
If you are a marketer or retailer with applications, I have some bad news for you.