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Columns

  • How to avoid bandwidth and latency issues with the mobile Web site

    July 31, 2014

    By Dritan Suljoti

    People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.

  • Where is the innovation in mobile advertising?

    July 30, 2014

    By Declan Carney

    In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

  • Alipay’s ecommerce solution for luxury brand expansion in China

    July 29, 2014

    By Thomai Serdari

    It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.

  • 3 quotes that guide my mobile and cross-channel strategy

    July 28, 2014

    By Melinda Krueger

    Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

  • When to use push notifications versus SMS messaging

    July 24, 2014

    By Sean Gera

    Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

  • What the AmEx-Uber partnership signals about customer engagement

    July 23, 2014

    By Ned Elton

    American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

  • When closeness via mobile is too close

    July 17, 2014

    By Jeff Hasen

    It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.

  • Brands must rethink their approach to CRM via mobile

    July 3, 2014

    By Tim Jenkins

    As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

  • 5 tips to optimize the site for mobile business

    June 19, 2014

    By Paras Chopra

    More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.

  • The 7 “Cs” of mobile advertising

    June 17, 2014

    By Dale Carr

    The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.

  • Big 3 challenges of mobile advertising have finally been solved

    June 16, 2014

    By Sean O'Neal

    For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

  • Why soft launches are becoming the game marketer’s best weapon

    June 13, 2014

    By Craig Palli

    Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

  • Book excerpt: The Mobile Mind Shift

    June 12, 2014

    By Ted Schadler, Josh Bernoff and Julie Ask

    Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

  • 6 luxury marketing trends to watch

    June 11, 2014

    By Marko Muellner

    For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

  • Bringing in a new era of mobile engagement

    June 10, 2014

    By Mihael Mikek

    Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

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