October 10, 2016
Many brands considering or currently working with the company approach Amazon’s business the exact same way that they do all of their other retailer relationships. Why do they do this if it is no secret that Amazon is so disruptive and different?
October 7, 2016
By Dan Slavin
Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.
October 6, 2016
It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.
October 3, 2016
Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.
September 30, 2016
You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.
September 28, 2016
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
September 27, 2016
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
September 26, 2016
Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.
September 26, 2016
Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.
September 23, 2016
By Joel Citron
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
September 22, 2016
By Jeff Loehr
The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.
September 21, 2016
By Ana Andjelic
This will very likely go down as the year of the Great Fashion Week transformation.
September 20, 2016
It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?
September 19, 2016
By Tal Schwartz
Advertisements that are deemed “acceptable ads” will be rendered on an AdBlock Plus user’s screen in the place of whatever ad was blocked originally.
September 16, 2016
By Naren Madan
The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.