November 4, 2015
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.
November 3, 2015
Uncovering the right audience and persuading them to make a booking does not have to be challenging.
November 2, 2015
There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory.
October 30, 2015
By Gil Klein
Only half of U.S. marketers say TV will rank among their top five channels for advertising spending in three years’ time, according to a survey by professional services firm Bain & Company.
October 29, 2015
By Emily Adams
Marketing agencies too often fill your head with catchy one-liners. They say “Content is King” to sell you a blog or a landing page. They say “You need social media” to sell you a social management package.
October 28, 2015
By Noam Neumann
The mobile application ad blocking-pocalypse has been a hot topic of discussion lately, only emphasized by Apple’s approval, and then dismissal of ad blocking app Been Choice. This ongoing dialogue regarding the usage of ad blockers in the mobile app ecosystem is only intensifying.
October 27, 2015
By Dale Carr
When it comes to application monetization, beware of the zombie culprit threatening to bring down the civilized mobile app world: the banner ad.
October 26, 2015
By Jason Patton
I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.
October 23, 2015
Location targeting is still a fairly new technology and comes with its own set of challenges. There are a lot of misconceptions in the industry about user location data, and this leads to badly targeted campaigns and fraudulent ad inventory.
October 22, 2015
By Will Hacker
Increasing conversion in mobile experiences takes more than competitive prices and great customer service. It also requires designs that remove friction for people using a site or application.
October 21, 2015
With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing.
October 20, 2015
By Udi Oster
This era of on-demand ecommerce is closely correlated to the shift away from traditional payments processors and toward more innovative solutions, such as those developed by Stripe or Braintree.
October 19, 2015
During the past Super Bowl, a 30-second commercial cost $4 million. However, what is interesting is that despite the huge chunk of change, ad agencies are finding that 30 seconds for a commercial is not enough.
October 16, 2015
By Mark Willis
Two of the preparatory shifts in the journey toward digitizing stored value – a term I am using to describe mobile acceptance, particularly in the world of gift and other prepaid card solutions – are conversion to NFC and upgrading bar code scanners.
October 14, 2015
I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why?