March 9, 2015
It has been said that technology is at its best when you do not notice it – when you are only conscious of what you are doing, not the device you are doing it on.
March 6, 2015
By Carl Uminski
BARCELONA, Spain – Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry.
March 6, 2015
In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.
March 5, 2015
By Ashwin Nayak
By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.
March 4, 2015
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.
March 3, 2015
You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.
March 2, 2015
By David Kashak
It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”
February 26, 2015
With headscarf case, Supreme Court could make discrimination even easier.
February 23, 2015
By Wilson Kerr
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
February 20, 2015
Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.
February 18, 2015
By Jack Bicer
There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.
February 17, 2015
Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.
February 13, 2015
By Kristin Flor
Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.
February 12, 2015
By Andy Maskin
Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.
February 11, 2015
By Joel Fisher
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.