May 23, 2014
By Ezra Siegel
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.
May 22, 2014
A study from Forrester Research Inc. showed that 51 percent of luxury shoppers expect retailers to have a mobile site, 49 percent expect a mobile application and 43 percent expect to be able to make purchases on a mobile site or app.
May 21, 2014
Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.
May 20, 2014
By Ed Brill
To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.
May 19, 2014
By Alon Even
The core of mobile's power is in its ability to drive sales in the context of the marketing funnel.
May 16, 2014
By Yariv Ron
Twenty-first century moms have an active social media presence: commenting, liking, tweeting, posting and sharing. Hours are spent comparing prices on Amazon, shopping on Gilt and planning vacations on TripAdvisor.
May 15, 2014
Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.
May 14, 2014
Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.
May 13, 2014
By Dale Carr
The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.
May 12, 2014
Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.
May 9, 2014
Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.
May 8, 2014
Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.
May 5, 2014
By BJ Hatcher
In an article posted March 10 on Mobile Marketer, the reporter wrote that the rise in spending on native advertising was signaling the final days of the mobile banner. Not only did I immediately feel a rage-induced gas bubble forming, I felt the need to refute her hyperbolic position entirely.
May 1, 2014
Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?
April 30, 2014
By Doug Logan
If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.