July 1, 2015
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
June 30, 2015
By Nick Worth
According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.
June 26, 2015
There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.
June 19, 2015
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?
June 18, 2015
By Steve Chung
How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?
June 17, 2015
By Lara Mehanna
With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.
June 13, 2015
By Chris Lucas
If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.
June 12, 2015
By Ian Foley
Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.
June 11, 2015
By Dean Harris
When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”
June 10, 2015
By Mihael Mikek
The time has come to reinvent display advertising.
June 9, 2015
By Tom Donlea
Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.
June 5, 2015
Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.
June 5, 2015
What makes someone covet a Kelly bag? What does Mini’s approach to marketing have in common with Nespresso’s? Uncovering the secrets of why and how these Ueber-Brands are created more equal than others is the focus of Rethinking Prestige Branding.
June 3, 2015
With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.
June 2, 2015
By Mike Haney
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?