September 15, 2015
By Robi Ganguly
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
September 14, 2015
By Mark Willis
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.
September 10, 2015
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.
September 9, 2015
By Ken Harlan
For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?
September 8, 2015
We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success.
September 2, 2015
The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.
September 1, 2015
By Rebecca Lui
Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?
August 31, 2015
By Joe Evea
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
August 28, 2015
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
August 27, 2015
By Ian Foley
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
August 25, 2015
By Ed Chater
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
August 24, 2015
By Jeff Hasen
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
August 20, 2015
By Emily Adams
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
August 19, 2015
By Lorre White
I take issue with mass marketers that have declared Apple merchandise as luxury products.
August 18, 2015
By Josh Marti
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.