June 4, 2014
By Gavin Finn
Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.
June 3, 2014
Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.
June 2, 2014
My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.
May 30, 2014
By Llew Claasen
I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.
May 28, 2014
By Ian Foley
Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.
May 27, 2014
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
May 23, 2014
By Ezra Siegel
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.
May 22, 2014
A study from Forrester Research Inc. showed that 51 percent of luxury shoppers expect retailers to have a mobile site, 49 percent expect a mobile application and 43 percent expect to be able to make purchases on a mobile site or app.
May 21, 2014
Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.
May 20, 2014
By Ed Brill
To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.
May 19, 2014
By Alon Even
The core of mobile's power is in its ability to drive sales in the context of the marketing funnel.
May 16, 2014
By Yariv Ron
Twenty-first century moms have an active social media presence: commenting, liking, tweeting, posting and sharing. Hours are spent comparing prices on Amazon, shopping on Gilt and planning vacations on TripAdvisor.
May 15, 2014
Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.
May 14, 2014
Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.
May 13, 2014
By Dale Carr
The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.