Columns
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Mobile video: Advertising’s emerging killer app
June 25, 2008
By Dave Sloan
Do content owners consider mobile strategic or just another screen where a few incremental impressions can be picked up?
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Don’t force push model on mobile
June 20, 2008
There’s been a lot said about the potential of mobile marketing and why it hasn’t reached it. Perhaps a lot of this is driven by the news media’s need for content – self-created controversy.
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The myth of the mobile enterprise
June 17, 2008
By Peter Price
The mobile enterprise is here, but the tools to implement it are virtually useless. The path between enterprise data and the handheld is littered with complexity, time, programmers and frustration.new">Peter Price<
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Staying competitive on the mobile Web
June 16, 2008
Have you noticed that the competition for eyeballs for mobile Web offerings is getting stiffer? You are not alone.
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The iPhone factor: To Russia with love
June 13, 2008
By Len Shneyder
The summer is here and I’m on the road. I have a Lonely Planet guide, a digital camera, cargo-conversion pants, sandals, sunglasses, sunscreen, maps, money, a passport - and three iPhones.
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Mobile and gas prices
June 9, 2008
With the arrival of warmer temperatures and the impending summer holidays, consumers have been given a new tool in their search for the cheapest gas: their mobile phones.
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How to get the most bang for your mobile advertising buck
June 6, 2008
You know you can run both text link ads and graphical banner ads. You may be wondering if there are any tips on how to get the best performance from these ads.
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FTC shouldn’t shoot the messenger
June 3, 2008
I believe there is such an obvious case for marketing in mobile which will benefit all parties that any brouhaha makes little sense.
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What’s with mobile widgets?
May 30, 2008
The creation of mobile widgets does not require the tedious process of mobile application design, development, porting and deployment. But the distribution is anything but frictionless.
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End user is key when designing mobile content
May 19, 2008
The mobile market is exploding with new technology and new content. However, mobile content is successful only when it is easily discovered and quickly delivered.
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The many ways of delivering mobile video
May 16, 2008
By Dave Sloan
With SMS-voting on the “American Idol,” SMS marketing has proved to have high-volume potential. But mobile video will be more effective at communicating a brand message than a few text characters.
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Marketers and consumers versus the carriers
May 15, 2008
By Len Shneyder
Eighty-five percent of the U.S. population is paying one carrier or another, but it also means that 85 percent of the population can receive smart and targeted content from savvy marketers.
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How to size your mobile media buy
May 13, 2008
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
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The need for consistent measurement of mobile campaigns
May 2, 2008
By Ray Anderson
Everyone has been talking mobile marketing and advertising for some time. We’ve heard about a number of campaigns, but have they been successful?
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Quality counts in mobile
May 1, 2008
More than 32 million subscribers go online from their phone monthly. Consumers are looking for information that is not only fast and relevant, but also technically reliable and easy to navigate.
