January 2, 2014
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
May 17, 2013
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
May 2, 2013
By Dave Sikora
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
January 2, 2013
Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.
September 4, 2012
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
May 14, 2012
Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.
March 21, 2011
The past couple of years have been dominated by one-upmanship within the mobile advertising and marketing ecosystem. It seems the only way one mobile channel can succeed is by demeaning another. This must stop.
November 29, 2010
What most manufacturers don’t realize is that consumers are buying the iPad – the most saved-for holiday electronics gift – because it is an Apple product, and not because it is a tablet. There’s the iPad and there’s the iFad.
November 22, 2010
In this age of social media and digital gatherings, the irony is that associations are in the fight of their lives to gain sufficient member funding to support advocacy and education efforts. The Mobile Marketing Association faces that dilemma.
November 1, 2010
While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.
October 4, 2010
For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.
August 16, 2010
Mobile’s greatest threat is lack of standards. Resorting to lawsuits over settling differences via lunch will hurt not only those involved but innocent bystanders as well.
July 26, 2010
If retailers don’t watch their back, Amazon is on its way to becoming synonymous with mobile commerce.
July 6, 2010
After having sat through last week's Luxury Interactive 2010 conference in New York, one thing is clear: luxury brands are confusing marketing caution with brand protection.
June 28, 2010
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.