Editorials
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Make mobile commerce site checkout process simpler
March 15, 2010
One of the biggest grumbles about buying through mobile devices is the checkout process. For multichannel retailers, the solution is close to home.
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Best Buy gets it: Mobile is the new portable store
March 8, 2010
Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.
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ETail West confirms increased retailer interest in mobile
March 1, 2010
More than 150 retail executives spent an extra day at the eTail West conference last week in Palm Desert, CA, to soak up the wisdom on mobile. Expect to see that attention soon bear fruit.
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Standardization is vital to mobile progress; IAB honors 3 mobile execs
February 22, 2010
The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.
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Global carriers take on Apple, Android with standardized app platform
February 16, 2010
The Wholesale Applications Community will threaten proprietary app stores such as the Apple App Store, Android Marketplace, BlackBerry AppWorld, Nokia's Ovi and the Palm Catalog.
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Who dat mobile advertiser at Super Bowl XLIV?
February 8, 2010
It wasn’t hard sorting through the squirrels, chickens, bulls, horses, snakes and coyotes – or was that a fox? – to find the mobile advertisers last night at the Super Bowl XLIV broadcast.
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Apple iPad, Amazon Kindle threaten open nature of Internet
February 1, 2010
Is the new school of mobile devices that requires specialized content for proprietary digital platforms diverting traffic away from the open Internet?
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Why every charity needs an SMS short code
January 25, 2010
The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes.
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Carrier stance on net neutrality threatens fabric of Internet and mobile
January 19, 2010
The CTIA’s stance on net neutrality is plumb wrong. Opposition to the FCC’s proposed net neutrality rules is the one sure way to endanger the egalitarian underpinnings of the Internet.
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How the Mobile Decade will change marketing, media and commerce
January 4, 2010
The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us.
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When wireless carriers sneeze, mobile marketing catches a cold
December 14, 2009
Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.
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Announcing the official launch of Mobile Commerce Daily
December 9, 2009
Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Now, Mobile Commerce Daily has officially launched.
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Key must-haves in the holiday mobile checklist
November 30, 2009
It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.
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Upbeat mood at Mobile Marketing Forum in Los Angeles
November 23, 2009
While the Mobile Marketing Forum in Los Angeles was not as well attended as its New York counterpart, the mood at the daylong show was upbeat. False dawn or new day for mobile?
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Mobile ad networks must work on positioning
November 16, 2009
A tiny step for Google, a giant step for mobile – that’s what the AdMob acquisition will amount to if the deal soon wins regulatory approvals. Now the other mobile ad networks must work on their positioning.
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