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• Office for mobile is key to Microsoft’s future. Anyone home?

  May 17, 2013

  While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

• Why would you hammer a screw?

  May 2, 2013

  By Dave Sikora

  It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

• Preparing for a mobile-led shift in consumer behavior

  January 2, 2013

  Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.

• Facebook, Twitter turning media companies: drawing blood from stone?

  September 4, 2012

  Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.

• Facebook’s mobile crisis points to online business model demolition

  May 14, 2012

  Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.

• Turf wars within mobile harms overall marketing

  March 21, 2011

  The past couple of years have been dominated by one-upmanship within the mobile advertising and marketing ecosystem. It seems the only way one mobile channel can succeed is by demeaning another. This must stop.

• Will tablets go the way of netbooks?

  November 29, 2010

  What most manufacturers don’t realize is that consumers are buying the iPad – the most saved-for holiday electronics gift – because it is an Apple product, and not because it is a tablet. There’s the iPad and there’s the iFad.

• Mobile Marketing Association needs better funding

  November 22, 2010

  In this age of social media and digital gatherings, the irony is that associations are in the fight of their lives to gain sufficient member funding to support advocacy and education efforts. The Mobile Marketing Association faces that dilemma.

• SMS should hitch fortunes to TV to become serious political tool

  November 1, 2010

  While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

• Magazines barking up the wrong tree with meaningless rebranding

  October 4, 2010

  For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.

• Rampant litigation calls for Mobile Standards Authority

  August 16, 2010

  Mobile’s greatest threat is lack of standards. Resorting to lawsuits over settling differences via lunch will hurt not only those involved but innocent bystanders as well.

• The danger that Amazon’s $1B in mobile commerce poses for other retailers

  July 26, 2010

  If retailers don’t watch their back, Amazon is on its way to becoming synonymous with mobile commerce.

• Luxury world needs major interactive marketing push

  July 6, 2010

  After having sat through last week's Luxury Interactive 2010 conference in New York, one thing is clear: luxury brands are confusing marketing caution with brand protection.

• A blueprint for luxury brands to go mobile

  June 28, 2010

  With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.

• Pay attention to the foot soldier of advertising – the account executive

  June 21, 2010

  For summer reading, this writer has gone back to “Ogilvy on Advertising,” the seminal classic that is a must-read for copywriters, art directors, brand managers and account executives.

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