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Editorials

• Turf wars within mobile harms overall marketing

  March 21, 2011

  The past couple of years have been dominated by one-upmanship within the mobile advertising and marketing ecosystem. It seems the only way one mobile channel can succeed is by demeaning another. This must stop.

• Will tablets go the way of netbooks?

  November 29, 2010

  What most manufacturers don’t realize is that consumers are buying the iPad – the most saved-for holiday electronics gift – because it is an Apple product, and not because it is a tablet. There’s the iPad and there’s the iFad.

• Mobile Marketing Association needs better funding

  November 22, 2010

  In this age of social media and digital gatherings, the irony is that associations are in the fight of their lives to gain sufficient member funding to support advocacy and education efforts. The Mobile Marketing Association faces that dilemma.

• SMS should hitch fortunes to TV to become serious political tool

  November 1, 2010

  While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

• Magazines barking up the wrong tree with meaningless rebranding

  October 4, 2010

  For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.

• Rampant litigation calls for Mobile Standards Authority

  August 16, 2010

  Mobile’s greatest threat is lack of standards. Resorting to lawsuits over settling differences via lunch will hurt not only those involved but innocent bystanders as well.

• The danger that Amazon’s $1B in mobile commerce poses for other retailers

  July 26, 2010

  If retailers don’t watch their back, Amazon is on its way to becoming synonymous with mobile commerce.

• Luxury world needs major interactive marketing push

  July 6, 2010

  After having sat through last week's Luxury Interactive 2010 conference in New York, one thing is clear: luxury brands are confusing marketing caution with brand protection.

• A blueprint for luxury brands to go mobile

  June 28, 2010

  With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.

• Pay attention to the foot soldier of advertising – the account executive

  June 21, 2010

  For summer reading, this writer has gone back to “Ogilvy on Advertising,” the seminal classic that is a must-read for copywriters, art directors, brand managers and account executives.

• Excitement at Mobile Marketing Forum: Something’s in the air

  June 14, 2010

  If the hubbub at the Mobile Marketing Forum was any indication, then last week marks a turning point in the attitude to mobile marketing.

• Supporting the Mobile Marketing Association

  June 7, 2010

  There is a feeling that mobile marketers could do more to support their trade association. Start by attending tomorrow’s Mobile Marketing Forum.

• What is the future of paid search?

  June 1, 2010

  With more search conducted on mobile, all the senior executives at Google must be asking themselves that same question, and another broader one: How can the company monetize search across platforms?

• All eyes now on Microsoft: which ad network will it be?

  May 24, 2010

  With AdMob and Quattro Wireless off the market, the remaining independent ad networks are now left to woo the only major online player with serious aspirations in mobile. Make that call to Microsoft.

• Darwinian struggle as Adobe responds to Apple Flash attack

  May 17, 2010

  The Adobe-Apple row over Flash turns a new corner. It's up to the feuding companies and marketers with skin in the game to transform that cul-de-sac into a thoroughfare.

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